Adult coloring books are everywhere right now! Nielson Bookscan reported the sale of over 15 million adult coloring books last year alone. It’s more than a fad, according to the Washington Post; It is closer to self-guided art therapy. Coloring books have helped adults to relieve stress and practice mindfulness, as well as deal with grief and improve motor skills after illness of accident.
While working to digitize the Richmond Palladium & Sun-Telegram from 1916, we noticed that on page four each day there was a small line drawing. Some days the drawings were comments on news events or social issues, but often they were just decorative. We thought they were perfect for coloring.
So print out the drawings below and get coloring! You just might feel better.
While we jumped on the coloring train, we weren’t the first to propose coloring newspaper pages. In fact, the very newspaper we were looking at beat us to it! In the Junior Palladium, an insert in the Saturday edition, sometimes included images for kids to color:
Some ads we spotted would make great coloring pages too, like this one for corsets with the Indiana State House in the background:
Have you spotted others that would work? Let us know on Twitter: @HS_Chronicles
Bathing suits and policing decency have often been a topic of discussion and contention, as noted in a previous Chronicles post. However, while looking through reels of newspapers from 1916-17, we became intrigued by the affect of World War One on the loosening of gendered fashion restrictions, especially as exemplified by the bathing suit. Here we look through articles, illustrations, photographs, and advertisements at the ways Hoosier women reacted to trends in the context of WWI when bathing suits had become shorter and sleeveless, but fabrics were still thick and heavy, a holdover from an older era.
The Victorian bathing gowns of the previous century were floor-length and made of dark heavy fabric that wouldn’t float up or become transparent. According to the Smithsonian Magazine, some women even sewed lead weights into the hems to prevent exposure of the calf. By the early 1900s bathing costumes became knee-length dresses or tunics and were paired with bloomers or tights, “all of which were made from heavy, flannel or wool fabric that would weigh down the wearer, not quite convenient for negotiation the surf,” according to the same article.
World War One changed fashion dramatically in large part because women’s roles changed in wartime as they took on physical jobs such as factory and farm work, in addition to nursing. Manufacturing jobs also made shorter hair more practical and the corset impossible. Gendered fashion rules relaxed in general to the point where it was even acceptable for women to wear pants for manual labor activities — though it would be decades before they were acceptable beyond certain activities, according to Nina Edwards’ Dressed for War: Uniform, Civilian Clothing & Trappings, 1914 to 1918.
The rules of decorum were also relaxing in the world of sports as women took up tennis, skiing, and swimming in greater numbers. Pants were allowed on the tennis court and slopes. While bathing suits generally maintained their dress-like appearance for the average beach goer, athletic and competitive swimmers opted for suits that didn’t impede their sport. These swimsuits that allowed for actual swimming eventually infiltrated the mass market as well.
These images accessed through Indiana Memory show how Hoosier women, following the general bathing suit trends, shifted from dresses layered over tights or bloomers to more formfitting tunics.
Hoosier women found out about these trends and where to purchase their beach attire through newspaper articles and advertisements. Indiana newspapers regularly ran illustrated articles about the newest fashions from the east coast beaches, such as this snippet from the Richmond Palladium Sun-Telegram:
Articles could be more extensive as well, taking up almost an entire page such as this 1917 article from the South Bend News-Times with the intriguing headline:
The article notes the relationship between sportswear trends and swim wear:
This season sees the bathing suits carrying out the same colorful note that predominates in all sports clothes and in materials there is also a similarity, namely, in the use of one of the most favored of fabrics — wool jersey. This versatile material seems to make itself at home in any sphere. After having made its importance felt in sports clothes, one-piece frocks and semi-informal suits, the bathing suit has been lately added to its conquests.
The article continues to describe and illustrate the season’s other popular fabrics:
Yet, other materials compare very favorably with jersey cloth at the fashionable beaches. Black satin has lost none of its usual charms; taffeta, mohair, alpaca and poplin still retain their popularity; and the rubberized cloths are likewise favored to a great extent.
In the summer of 1917, the Lion Store in Hammond, Indiana, encouraged its neighbors to “spend Sunday in the cool, refreshing waters of Lake Michigan” through this advertisement in the Hammond Times [below]. And what is more cool and refreshing on the skin than dark-colored wool? The women’s “All-Wool Bathing Suits” were available with a fitted waist, wing sleeves, and “piping and trimmings in contrasting colors” for the low price of $3.98. However, one would still need the appropriate matching rubber “Swim Kap” ($.50) and “Beach of Swim Shoes, made of sateen with canvas covered soles” ($.25). For just a bit more, however, one could purchase one of “The New ‘Liberty’ Swim Caps, made of all rubber, red crow, blue band with white stars, finished with rubber rosette. As the South Bend News-Times reported:
A complete bathing outfit by no means ends with the selection of the suit. Beach wraps, hats and caps, shoes and stockings, are quite as important.
Also in the summer of 1917, the nearby competing department store, the E. C. Minas Company, advertised that they could beat the Lion Store’s prices! As advertised also in the Hammond Times, some of their suits were only $2.00 and they offered Bathing Tights. Bathing tights were usually dark in color and meant to compensate for the shorter hemlines and sleeveless styles of the era’s new suits. They could be worn instead of the looser bloomers. If you weren’t quite ready for such a propriety-challenging costume, however, they also offered the “bathing corset.”
E. C. Minas also had the gentleman bather covered. They could choose between the “all-worsted,” aka wool, one-piece suit pictured in this advertisement in the Hammond Times [also below] or a two-piece version with flannel pants. The straw hat was a must as well, apparently.
Besides loosening rules for women (and to a lesser extent) men to keep pace with changes in work and sport, the war changed the outlook of those affected by it and, in turn, the way they dressed. The horrors of war and personal loss contributed to a greater consciousness mortality and feeling that anything could happen at any time. For some, this meant that they should live for today and in the moment, thus setting the stage for the fashions and attitudes of the Jazz Age, when fashion would “decree” much different aesthetic rules. Search Hoosier State Chronicles for more articles on bathing suits! Combine terms “beach” and “bathing” with “suit,” “outfit,” and “costume.” Let us know what you find on Twitter: @HS_Chronicles
This past week, I went to the National Digital Newspaper Program (NDNP) Awardee Conference in Washington, D.C., with my colleague Jill Weiss. It was an informative and inspiring conference. The first day, we met at the National Constitution Center and we welcomed by the chairman of the National Endowment for the Humanities, Dr. William D. Adams. In his brief remarks, he emphasized the commitment that NEH has to the program and his belief in its importance to the public good. As a public historian, I was motivated by his call to make Chronicling America (the national digital newspaper repository) more accessible to the public. He also shared with us the big news about the program: the date range is expanding! This new date expansion will cover 1690-1963, which means that awardee states can do so much more for Chronicling America.
During the first day, we learned about the specific program needs for Chronicling America, including newspaper essays that explain the history of a title, deliverable products submitted to the Library of Congress, and the ins-and-outs of preparing newspaper titles for microfilm and digital preservation. These talks were especially important to a new program assistant like myself, who needs to know all the important tasks for the NDNP. Additionally, we watched a live-stream of the swearing-in of the new Librarian of Congress, Dr. Carla Hayden. In her speech, she called for the Library of Congress to make its own history by making materials more easily available to the public. With NDNP, we are doing just that.
In the afternoon of the first day, winners of the NDNP’s Data Challenge Awards presented on the innovative and creative ways they are using digital newspapers through Chronicling America. George Mason University professor Lincoln Mullen shared his research on the use of the Bible in American newspapers and how it showed religious trends during the late nineteenth and early twentieth centuries. Andrew Bales, a doctoral student from the University of Cincinnati, created a database for chronicling the horrific history of Lynching in the American South. Ending the first session, Amy Giroux, Marcy Galbreath, and Nathan Giroux from the University of Central Florida explored agricultural trends through their own aggregator of newspapers called Historical Agricultural News.
However, my favorite presentation (and maybe I’m biased since I’m from Indiana) was Chronicling Hoosier, presented by IUPUI’s own Kristi Palmer, Ted Polley, and Caitlyn Pollock. Their research looked into the history and geographical usage of the word “Hoosier.” While they didn’t learn the clear origin of the word (we may never really know), they did learn that its usage extended beyond just Indiana, from Virginia and Kentucky all the way down the Mississippi River to Louisiana. Originally a term of derision, meaning “country bumpkin” or “backwoodsman,” Hoosier became a beloved moniker by the late nineteenth century for those who lived in the State of Indiana. Listening to their presentation brought back memories of fourth grade Indiana History Class and the tall tales my teacher, Mrs. Hall, would share with the class about “Hoosiers.”
History teacher Ray Palin and student Virgile Bissonnette-Blais from Sunapee High School in New Hampshire displayed their project chronicling pivotal events in American history such as Plessy v. Ferguson. Ending the data challenge winner presentations, Professor Claudio Saunt and engineer Trevor Goodyear from Georgia shared with us their winning project, USNewsMap.com, which provides a timeline-based “heat map” on newspapers based on search queries. For those interested, it does work on proper nouns as well as regular search terms (I asked).
The second day mostly focused on working with bilingual and multilingual newspapers, copyright issues, and the production aspects of NDNP. The main session that day for me was the production session, where awardees that are new to the program learn the basics of microfilm and digital preservation. We learned how to organize film, correct technical specifications for digital files, and preparing those files for the Library of Congress and Chronicling America. While it was a lot to take in for a two-hour session, the production talks were vital to my understanding of all the tasks necessary for working on the NDNP.
Our last day involved a nice, open ended morning session for brainstorming marketing and outreach. We learned different marketing strategies for Twitter, Facebook, and other social media outlets, as well as other fun ways to get people to Chronicling America. My Hoosier State Chronicles colleague, Jill Weiss, asked questions about how we could get a podcast off the ground (something we’re working on for the future). The ground shared some of their favorite podcasts to check out for ideas and seemed very receptive to our idea. Like with the Data Challenge winners, I loved learning about all the creative ways that we can use NDNP content to reach users.
Overall, this was a very fun and informative conference and I look forward to applying much of what I learned to my tasks on this program. Stay tuned for more, and as always, happy searching!
Did you know that three Hoosiers appeared on national tickets for president or vice president in 1916? The Democrats ran Thomas R. Marshallof Columbia City for re-election in 1916 alongside President Woodrow Wilson. The Republican Party tabbed President Theodore Roosevelt‘s former vice president Charles W. Fairbanks of Indianapolis as the running mate of GOP presidential nominee Charles Evans Hughes. You may ask, who was the third Hoosier running for president or vice president in 1916? If you guessed Terre Haute-native Eugene V. Debs, you would be wrong. After being the Socialist Party presidential nominee four times from 1900-1912, Debs sat out the 1916 campaign before running again (from prison) in 1920.
The third Hoosier and national party candidate in 1916 was a man who is not well-known today, but was a former governor of Indiana, and an influential leader in the prohibition movement. As a third-party challenger, J. Frank Hanly ran as the Prohibition Party presidential nominee during the 1916 election. Founded in 1869, the Prohibition Party campaigned for laws to limit or ban the sale and manufacture of intoxicating liquors. The party nominated candidates for office, but only found real success with local elections. For Hanly, his candidacy in 1916 served as the culmination of decades of advocacy for making Indiana, and the nation, dry as a desert.
According to a 1904 profile in the Indianapolis News, James Frank Hanly was born on April 4, 1863 in Champaign County, Illinois. His early life exemplified the rough-hewn stereotype that politicians of the era both yearned to have and exploit when useful. As the News wrote, “The world had nothing to offer the cabin boy but poverty. His parents lived on a rented place and sometimes the Hanly’s wondered where the sustenance of coming days was to come from.” Hanly, described as a bookish child, reveled in debate during his schoolhouse days and had “victory perched on his banner very often.” With his mother blinded early in his life and the family thrown into even more intense poverty, Hanly was sent to live with friends of the family in Williamsport, Warren County, Indiana.
He held odd-jobs throughout his early years in Indiana, most notably ditch digging and teaching, before gaining an opportunity from a local judge named Joseph Rabb. Rabb provided Hanly with the tools to take the bar exam. After passing the exam, Hanly began work at Rabb’s office. Nearly two years later in 1890, he founded a law office with partner Ele Stansbury. Equipped with skills of law and oratory, Hanly was a natural fit for the role of public service. He was elected to the U.S. House of Representatives in 1894 and served one term; his reelection was dashed due to redistricting. After some considerations for a seat in the U.S. Senate, Hanly decided to run for governor of Indiana in 1904 and won, defeating Democrat John W. Kern by 84,000 votes, according to the Plymouth Tribune.
Hanly served as Indiana’s Governor from 1905-1909 and his tenure was marked by a controversial fight over Hanly’s central political issue: the sale of alcohol. He committed his tenure to enacting a stronger form of public policy in regards to the liquor traffic. In an op-ed for the Jasper Weekly Courier, Hanly wrote:
Personally, I have seen so much of the evils of the liquor traffic in the last four years, so much of its economic waste, so much of the physical ruin, so much of its mental blight, so much of its tears and heartache, that I have come to regard the business as one that must be held and controlled by strong and effective laws.
Hanly was undeterred. He reaffirmed his position against alcohol in a rousing speech at the 1908 Republican National Convention reprinted in the Indianapolis News. Concerning the liquor traffic, Hanly declared:
I hate it as Abraham Lincoln hated slavery. And as he sometimes saw in prophetic vision the end of slavery and the coming of the time when the sun should shine and the rain should fall upon no slave in all the republic, so I sometimes seem to see the end of this unholy traffic; the coming of the time when, if it does not wholly cease to be, it shall find no safe habitation anywhere beneath Old Glory’s stainless stars.
To Hanly, the sale of alcohol equaled slavery in its immorality, and akin to his political hero, viewed his indictment of alcohol as righteous as Lincoln’s position on slavery (at least on the surface).
All of his activism proved valuable by the election of 1916. Originally, Hanly received the Progressive Party’s nomination for governor, after he ran unopposed in the March primary. Despite support from the party and the voters, Hanly felt ambivalent about his nomination. As the Indianapolis News reported, Hanly “spent nothing and made no promises when a candidate before the primary for the Progressive nomination as Governor.” The Progressive Party, in some respects, was a poor fit. Even though Hanly alienated himself from mainstream Republican politics due to his strict prohibitionist views, his dedication to fiscal conservatism and limited government did not align with the Progressives. While Hanly internally debated accepting the Progressives’ gubernatorial nomination, another political party began recruiting him for an even higher office.
In June 1916, Hanly abandoned the Progressive Party, and declined the nomination for governor. Later that summer, he received the Prohibition Party nomination for President of the United States. The Indianapolis News and the Indianapolis Star reported that Hanly would gladly accept this charge only after the party decided to abandon a plank in their party platform supporting “initiative, referendum, and recall” elections, which Hanly saw as anathema to his limited government views. The party acquiesced to Hanly’s demands, which later drew criticism from an editorial in the Indianapolis Star and later reprinted in theJasper Weekly Courier. On the day of his nomination, Hanly reiterated his resolve to the cause of Prohibition and argued that “legislative enactments, administrative action, judicial decision and constitutional amendment—all shall be used for its [alcohol’s] dethronement.” In eight short years, Hanly went from Republican, to reluctant Progressive, to ardent Prohibitionist.
His disassociation with the Republican Party led to a fairly embarrassing episode reported in the August 15 issue of the Indianapolis News. The paper wrote that, “state officials are wondering how a picture of J. Frank Hanly got on the wall in [Ed] Donnell’s office [at the state printing board’s office]. Mr. Hanly, former Governor of Indiana, is now the nominee for President on the Prohibition national ticket.” A little over a week later, on August 28, the portrait disappeared. When asked how it left, Donnell “referred questioners to [J. Roy] Strickland, who disclaimed all knowledge of any theft, other than to declare that he understood the picture had been confiscated by the Democratic state committee.” The installation and later removal of the painting remains a mystery, but this story exemplified one conclusion that many political observers were making about the Prohibition Party candidate: the major parties were done with him too.
Hanly’s presidential campaign began later that August with an announcement from Hanly and his Vice-Presidential running mate, Dr. Ira Landrith, that they would conduct a “two-months’ tour of the country, will stop at approximately 600 towns.” The slogan for their campaign was “A Million Votes for Prohibition.” As part of the Prohibition Party’s push for a million votes, Hanly heavily criticized the major party candidates, Republican Charles Evans Hughes and incumbent Democratic President Woodrow Wilson. On the issue of prohibition, Hanly said that “President Wilson has not changed his mind on the liquor question, not in the last six years, at least, but we know that during these six years he has changed his mind on every other question which has come before him.” Of Hughes, Hanly remarked that the Republican nominee “stands for nothing.” By supposed contrast, Hanly and Landrith stood for women’s suffrage, an eight-hour work day, environmental protections, and military preparedness in line with the Monroe Doctrine alongside its desire to end the liquor trade.
By November 1916, the Prohibition Party appeared confident in their chances for some electoral success. The Indianapolis Newscovered their claims of success at a rally in Auburn, Indiana. “Ira Landrith, the vice-presidential candidate,” the News reported, “declared there now are 167 electoral votes in “dry” states; that next year there will be 200, and in 1930 there will be 300.” Their optimism was misplaced, for the election returns told a different story. Hanly and Landrith only captured 221,302 votes, or only 1.19 percent of the popular vote. They neither secured the one million votes they campaigned on, nor picked up a single electoral vote. Wilson won the election with 277 electoral votes and 49.25 percent of the popular vote. The Indianapolis News highlighted that the level of the vote for the Prohibition Party had dropped in Marion County alone by nearly 500 votes, from 1241 to 744, and throughout the State of Indiana, Hanly only garnered 16,680.
Hanly’s lifelong efforts advocating for prohibition came to an end with his untimely death on August 1, 1920, at the age of 57. He had been “fatally injured in an automobile accident near Dennison [Ohio],” reported the Indianapolis News. His funeral was held at Meridian Street Methodist Episcopal Church and he was buried in Williamsport, Indiana. In a eulogy by Indianapolis Phalanx publisher Edward Clark, Hanly was hailed as a “a national leader in the greatest moral and political reform of the century.” Clark concluded, “[Hanly] has ended life’s combat and laid down the weapons he wielded so heroically and so valiantly.”
Historian Jan Shipps argued that the choices Hanly made during his political career may have been pure opportunism, the mark of a true believer, or somewhere in the middle. The last argument seems to be the most accurate, because Hanly appeared to be a bit of both, at least in the press. He was an astute, masterful politician who used the workings of power to achieve his own prerogatives. At the same time, he was a deeply religious man whose moral judgement animated him to act as a crusader against alcohol. As Edward Clark’s eulogy intimated, Hanly knew that “to announce himself as a party prohibitionist meant unpopularity, scorn, ridicule, abuse, and political oblivion—but he hesitated not.” While he never saw the effects of Prohibition, both good and bad, in his state or in the country, Hanly’s contributions to the movement should not be neglected in our understanding of the era.
This election year, there has been a lot of talk of third-party candidates, like Gary Johnson and Jill Stein. However, this election cycle is hardly the first to celebrate third-party candidates for President. American presidential history is rich with third-party candidates, such as Ross Perot’s 1992 campaign against Bill Clinton and George H.W. Bush or Ralph Nader’s Green Party candidacy in 2000. From the Hoosier state there was Eugene V. Debs, the Socialist Party candidate who received nearly a million votes in the 1912 election. Yet, it is arguable that the most successful third-party run for the presidency was by someone who had already been president.
Theodore Roosevelt, the 26th president, mounted an unprecedented third-term campaign for the office on the Progressive Party ticket in 1912. Known colloquially as the “Bull Moose Party,” Roosevelt’s campaign for the office was heavily chronicled by progressive newspapers here in Indiana, particularly the Richmond Palladium and Sun-Telegram. From August 5-7, 1912, the Progressive Party met in Chicago to both nominate Roosevelt for the presidency and establish a new political party, one founded on what Roosevelt called the “Square Deal.” As historian Lewis L. Gould explained, Roosevelt believed that “the federal government must do more to supervise large corporations, improve the lot of women and children who worked long hours for low wages in industry, and conserve natural resources.”
Roosevelt’s decision to run stemmed from his disappointment at the cautiousness and conservatism of his former cabinet member and hand-picked successor, William Howard Taft. Taft came into office in 1909 arguing for Roosevelt’s ideals, but had since moved towards to the limited government and pro-business attitudes of Republican Party insiders, or so Roosevelt believed. It was this disappointment which motivated Roosevelt to usurp the Republican nomination from Taft and reassert his influence on the party. When the Republicans rejected him in favor of Taft in June of 1912, Roosevelt vowed to begin a new party. Thus, the Progressive Party was born.
The convention began on August 5, and the Richmond Palladium and Sun-Telegram wrote about the party’s platform, which, among other proposals, demanded “that the light publicity be thrown upon scales of wages and other labor matters” as well as “old-age pensions.” Rudolph G. Leeds, long-time owner and editor of the Richmond Palladium and Sun-Telegram, enthusiastically supported Roosevelt and was elected “national committeeman . . . by the Indiana progressive delegation.” Roosevelt himself arrived to Chicago on that day and reportedly received “the greatest reception any man ever received in Windy City.” When asked to speak, the former president spoke of the “birth of a new party” and that “the day of the boss, of crooked politicians behind the boss and people who are owned by the boss and crooked politicians has passed forever.”
The next day, August 6, Roosevelt announced his contention for the party’s presidential nomination. His running mate was Hiram W. Johnson, senator from California and one of the Progressive Party’s founders. In his speech, known as the “Confession of Faith,” Roosevelt reiterated his position from his remarks the day before. “Our fight,” Roosevelt declared, “is a fundamental fight against both of the old corrupt party machines, for both are under the dominion of the plunder league of the professional politicians who are controlled and sustained by the great beneficiaries of privilege and reaction.” In terms of policy, Roosevelt argued for more workplace and wage protections for labor, further regulations of trusts and large corporations, assistance to farmers, and wilderness conservation.
To Roosevelt, his nomination was bigger than just one election. It was a “crusade” against the forces of graft and corruption and in favor of the people. “Now, friends, this is my confession of faith,” clamored Roosevelt among the packed crowd in Chicago:
Now to you men, who, in your turn, have come together to spend and be spent in the endless crusade against wrong, to you who face the future resolute and confident, to you who strive in a spirit of brotherhood for the betterment of our nation, to you who gird yourselves for this great new fight in the never-ending warfare for the good of humankind, I say in closing…We stand at Armageddon, and we battle for the Lord.
Roosevelt’s “crusade” was taken to heart by the Palladium and Sun-Telegram, who wrote glowing editorials about Roosevelt and the Progressive Party. “The Progressive party,” declared one editorial, “is the moving, leading, inspiring force in the nation today. It is advancing as no other movement ever advanced in American politics.”
On August 7, the party formally nominated Roosevelt and Johnson. In his nominating speech, William A. Prendergast, comptroller of the City of New York, remarked that “He [Roosevelt] has fought the most vicious forces in American life and has conquered them . . . To such a leader the hearts of millions of American people are turning in this national crisis.” It was with this nomination that Roosevelt was given the chance to fulfill the remainder of his life’s work, to finally give the American people a “square deal.”
However, Roosevelt’s dedication to a “square deal” under the Progressive Party banner left a key demographic from being at the table: African Americans. As historian Eric J. Yellin observed, Roosevelt staked his political future on alienating the African American voters in the south, who he thought he had already lost to Taft. Due to this misnomer, Roosevelt sought to create a “shadow Republican Party in the south made up of lily-white organizations.” This resulted in the rejection of southern African American delegates from the Progressive Party convention.
Locally, the Indianapolis Recorder, a black owned and published newspaper, wrote scathing editorials in response to Roosevelt’s actions. As an August 10, 1912 editorial declared, “To the Colored men who can find it possible, after denouncing President Theodore Roosevelt as a despot, demagogue, lyncher and betrayer of the confiding Colored race, to now support him even when he leaves his own party and help him to be the founder of a new party, we say that the white world is looking on with a contemptuous smile.” Another column on August 24 noted that, “the position of Mr. Roosevelt, disfranchising the Negroes of the South in his party is a virtual indorsement [sic] of the unconstitutional disfranchising laws of the South, and we believe that he has forfeited all right of respect or support from Afro-Americans.” A minister of the AME Church and long-time Roosevelt supporter, Dr. Reverdy C. Ransom, even left the Progressive Party and publicly criticized Roosevelt’s “Negro policy and…urge[d] the Republican party to improve the situation which the Colonel has created.”
The Progressive Party decided against the colored delegates of the South, but are in favor of the colored people of the North. Theodore Roosevelt, as we understand, is in favor of a “Lily White” Government in the South, but in favor of the colored man’s recognition in the North. The trouble with his idea is that it is in the South that the colored people are complaining about the denial of political rights.
This observation highlighted Roosevelt’s central electoral gamble. By alienating southern African Americans, Roosevelt could have lost a key Republican voting bloc sympathetic to his run, all in an effort to court populist white southerners, who largely voted Democrat. In the general election in November, his calculation went exactly opposite.
In the 1912 general election on November 5, Woodrow Wilson, the Democratic nominee, won the election in a landslide, with 435 electoral votes and 41.8% of the popular vote. (Wilson’s running mate was Indiana Governor Thomas Marshall; they won the state with 43.1 percent.) Now, you may wonder: how was this a landslide? It came down to split of the Republican voting base. Roosevelt won 27.4 percent of the popular vote and 88 electoral votes while Taft won 23.2 percent of the popular vote and eight electoral votes. However, Roosevelt did end up winning a plurality of the African American voting base, but did not win the southern populist whites he had courted during the election. Wilson garnered their vote, and in turn, won the election with a clear victory.
Amid the toppling wreckage of the republican party [sic], with its historic pile crumbled into unrecognizable fragments there strides the Modern Apostle of Discontent the Arch-Egoist Theodore Roosevelt. He gazes around him on the debris with a grin and with triumphant staccato simply says—DEE-LIGHTED! ! !
This sentiment underlined what many Republican voters felt about Roosevelt’s decision to run under the Progressive banner: it had only split the party in his vain attempt to take back the reins of power.
Roosevelt’s political gamble against southern African-Americans cost him both the chance at the election and diminished his reputation as a champion of progressive ideals. Nevertheless, as Gould as argued, his third-party candidacy helped realign the political forces of the country, solidifying the Republican Party towards a more business-centric conservatism while the Democratic Party moved towards a progressivism that culminated in Theodore’s cousin, Franklin Delano Roosevelt, and his “New Deal.” So, beyond just the electoral success, Roosevelt’s complicated third-party challenge influenced the political landscape for decades.