Summer is upon us, and one of the staples of American summers is fast food. It’s always a blast to roll down the windows, crank up the tunes, and head on over to your favorite drive-thru. Now, we all know about the classics: McDonald’s, Burger King, Taco Bell, KFC. But there’s one fast-food giant, wildly popular from 1950s through the 70s, which almost beat them all. That was Indianapolis-based Burger Chef.
At just 110 pounds, Sullivan, Indiana-native Will Hays was not exactly the imposing figure you’d expect to be the film industry’s regulator, but he nevertheless left a substantial mark on the movie industry during the first half of the twentieth century.
Indiana history is replete with trailblazers, those who stood against the norm and fought for what they believed in. One such trailblazer was Eugene Victor Debs, founder of the American Railway Union (ARU) and perennial candidate for president of the United States under the Socialist Party banner. Before his presidential runs, before the “legend” of Debs took hold in the American psyche, a series of events in 1894-95 catapulted Debs’ status from obscure labor leader to “the ideal of the workingmen of America.”
Another seminal character in Debs’ rise was Clarence Darrow, the famed litigator and labor supporter who used his considerable legal talents to defend Debs and the ARU. Coincidentally, Darrow’s rise to American consciousness, in some measure, parallels Debs’ own emerging prominence. They both supported and emboldened each other during an era of immense fortunes for those at the top and very little for those at the bottom. This blog details their partnership during one of organized labor’s most trying times and how these two men facilitated each other’s mythos during America’s Gilded Age.
It all began with a labor strike. On May 11, 1894, 2,000 employees walked out of their jobs at the Pullman Palace Car Company in Chicago. While the press concluded that the exact nature of the walk out was unknown, the strike had been brewing for months. The economic Panic of 1893 left hundreds of thousands unemployed or underpaid. As the New York Evening World wrote in their report on the initial walk out, “Trouble had been brewing for some time, the men demanding the restoration of a 33 1/3 per cent cut in the wages made last year.” Conditions worsened when the majority of Pullman workers, living in a company town established by the eponymous owner, found rent, food, and other goods too expensive for their slashed wages. The Pullman Company refused to lower prices, despite the wage decreases. These, among other factors, led to the walkout.
We are going to bankrupt George M. Pullman, and we are going to do it in a short space of time. We have shut up his works at Ludlow and St. Louis and we shall be able to close his last door at Wilmington by next week. He will be rendered completely helpless inside of ten days unless he comes to terms before that time.
Despite walkouts, threats, and the boycott, the General Managers Association decided to keep the Pullman cars running, including “twenty-two Chicago terminal lines.” The company wouldn’t budge on its commitment to lower wages. A police presence, led by Chief Michael Brennan, was asked for by Pullman “in case of trouble as a result of the boycott by the American Railway Union.” Strikers in St. Louis spoke with its police chief in an effort to stave off violence that might “throw discredit on them.” Things were heating up.
By early July, Chicago erupted in a fury. The Indianapolis News reported that “two strikers were killed outright and others injured in a riot in the Illinois Central yards at Kensington.” Meanwhile, some “five hundred men were rushing up and down the yards, overturning freight cars and blocking the tracks in every possible manner.” Law enforcement descended on the mob, “150 United States Marshalls and Cook County deputies,” using everything at their disposal to quell the melee. This resulted in gunshots rippling through the crowd, a short stammering by the mob, and then a full-on retreat by police forces as the hordes of laborers charged at them. This continued well into the afternoon, with hundreds of freight cards either ripped from the tracks or burned to the ground. In all, six men died and the railways suffered roughly $2,000,000 worth of damage (over $56,000,000 in 2016 dollars).
In the middle of all this carnage, both physical and political, was ARU founder and President Eugene V. Debs. During the July 6 riots, Debs released a statement that rankled the capitalists as well as the public, subtly acknowledging the chaos. “If the corporations refuse to yield, and stubbornly maintain that there is ‘nothing to arbitrate,’ the responsibility for what may ensue will be upon their heads and they can not escape the penalties,” Debs declared. However, his tune changed slightly the next day, telling the strikers that “I deem it my duty to caution you against being a party to any violation of law” and “those who engage in force and violence are our real enemies.” Despite his pleas for peace, the ARU’s boycott and ensuing violence animated the United States Court in Chicago to file an injunction against Debs and the ARU. “The injunction was served as Debs was leaving the Sherman House this morning,” the News wrote.
The injunction proved fatal to the strike and to Debs’ hopes of representing the workers in their negotiations with the Pullman Company. On July 10, Debs, ARU Vice President Howard, and two other ARU representatives were arrested in Chicago under alleged violation of the US Court’s injunction. “They are charged with conspiracy to commit an unlawful act—that is, to block the progress of the United States mails,” the Indianapolis Journal reported. The men were arraigned in front of a grand jury and ordered to jail unless they posted bond at “$10,000 each.” Debs’ mail and other ARU materials were seized by the government, as potential evidence in the trial. Debs appeared particularly upset about this action. “…I cannot understand under what law the postoffice [sic] authorities are a party to the seizure of my private mail,” Debs barked, “It is an outrage and you call this a free county? It seems to me not to be compatible with the stars and stripes.” Despite his anger, Debs reached out to his fellow laborers and told them to stay vigilant, refrain from violence, and “maintain law and order.”
The attorney who defended Debs and the ARU was none other than Clarence S. Darrow. Before his legendary status in American life as one of the country’s greatest litigators, Darrow was a young attorney making a career for himself in Chicago. After leaving a lucrative practice representing the Chicago and North Western Railway Company, Darrow rose to prominence as the public defender of Patrick Eugene Prendergast, the man who murdered Chicago Mayor Carter Harrison during the 1893 World’s Fair. Darrow toiled well over a year to get Prendergast an insanity plea, and when that failed, he diligently worked with state government to stay his client’s execution. Darrow, who sternly against capital punishment, felt it his duty to stand against its use in such a unfortunate case. Sadly, Darrow’s crusade was unsuccessful and the state executed Prendergast by hanging on July 13, 1894, three days after Debs faced arrest in Chicago.
Darrow, disappointed in the state’s decision in the Prendergast case but emboldened in his desire to defend those deemed indefensible, took on the Debs case right away, according to the Indianapolis News and the Omaha Daily Bee. The Bee also reported that a “large number of telegrams sent by Debs from his headquarters” provided “directions which extended the blockade of trains. . . .” Western Union initially withheld the telegrams from the United States Court, but Judge Peter S. Grosscup issued a subpoena and the company relented. To make things worse, the press wrote scurrilous descriptions of Darrow and Debs. The Wichita Daily Eagle called Darrow “an outspoken Anarchist and no party has the courage to nominate him for any position. His political feelings are dangerous.” As for Debs, the Eagle painted him as the “most indignant citizen . . . the dictator of his union and the regulator of the commerce of the country.” Darrow knew as much as Debs that this case could upend their careers – or gain them the public support they craved.
The first trial against Debs and the ARU began in Chicago on July 23, 1894. As biographer John A. Farrell noted, the Feds “launched a two-track legal defense on Debs and his men: the contempt proceeding in which there were accused of violating the federal court’s injunction banning anyone from ‘inciting’ workers to strike, and a criminal case that charged the union with conspiring to stop the mails and to interfere with interstate commerce.” Darrow led a defense team with attorneys William W. Erwin and Stephen S. Gregory. They intended to dismiss the charges against Debs and the alleged conspirators by challenging the legality of the federal injunction. “It will be contended that what the court has done amounts to a usurpation of power not given to the federal judiciary [by] either constitution or law,” the Topeka State Journal wrote. The defendants also denied that Debs and the ARU directed the strikers to leave their posts, but rather its members voted in favor to strike. As for the telegrams, the only approved communication between Debs and the strikers came on July 6, when Debs counseled “every one to stand firm,” not to use violence or to block rail lines. Defense attorney Gregory reiterated this point in a passage from the Indianapolis Journal: “The attorney contended that as long as people obeyed the laws they could not be held responsible for the lawlessness of others.” Each defendant consulted extensively with Darrow and his team before their case was filed.
On September 26, 1894, arguments were continued in the Seventh Circuit Court in Chicago under presiding Judge Woods. In his four and a half hours of arguments, Clarence Darrow’s defense of Debs became legendary. The Chicago Tribune published a piece the next day entitled, “Darrow Hurts Debs: Counsel for the Ex-Dictator Flies into a Rage,” where Darrow “was credited with having made an exceedingly able argument.” (The article’s splashy title doesn’t match what is said of Darrow; in that regard, it’s a 1890s version of “clickbait.”) Darrow’s argument was twofold. First, the ARU did direct strikers via telegram after the injunction, “but had a perfect right to do so . . . .” Second, the prosecution’s basis for the injunction, the Sherman Anti-Trust Act of 1890, was legally unfounded. “He argued at length,” the Tribune reported, “to prove the act had no reference to strikes, but was designed exclusively to correct the outrages of the railroad companies. He thought it a shame the railroads should use it against other people.” Darrow also went after prosecuting attorney Milchrist, saying that “I never knew a man who had more abused an office in which chance placed him . . . .” Milchrist was incensed, and fired back with, “I am responsible for my words. I will not take lessons from you in professional ethics.” To which Darrow snapped, “You ought to take lessons from some one [sic].”
Darrow’s strident defense of Deb’s found coverage throughout the nations newspapers, including the Crawfordsville Journal, the Indianapolis Journal, and the San Francisco Morning Call. The Call’s write up was particularly insightful; Darrow’s reasoning on the right of workers to strike found clearer elucidation than had been in the Tribune. “He said the defendants had not committed any wrong and declared that every man had the right to abandon his position either for a good or bad reason. No court could put a citizen into a condition of servitude,” the Call wrote.
Despite Darrow’s passionate and astute defense of his clients, Judge Woods ruled against Debs and the ARU. On December 15, 1894, Eugene V. Debs was sentenced to six months in prison for violating the federal injunction against the ARU. Seven others, including ARU Vice President Howard, received 3 month sentences. In his ruling, Judge Woods declared: “I think there is no doubt these defendants had power to make the men who looked up to them do as they pleased and that they continued to violate this injunction.” As Darrow feared, Judge Woods sentenced them under his reading of the Sherman Anti-Trust Act. The act was created to protect the laboring classes, instead Woods applied the law as a weapon against them. “The decision is bad law,” Darrow said, “but the sentence is remarkably lenient.” As for Debs, he was quoted in the Greencastle Daily Banner Times, saying:
I am a law abiding man and I will abide by the law as construed by the judges. But if Judge Woods’ decision is law, all labor organizations may as well disband. According to him, every strike is a conspiracy and unlawful. . . . In the strike of last summer every effort was made by the leaders to prevent violence. Judge Woods intimates that this advice was given to the effect it would have on the public and that the strikers were not expected to heed it. What right has he to draw such an inference? There is nothing in the evidence to support it.
I think it [Supreme Court] is one of the worst demoralized organizations in the country. When the law in the Debs case was made it was intended to apply to check the greed of corporations. No one ever thought it would be twisted to apply to labor organizations. The decision will be a great blow to railroad labor organization. Railroad men will hardly dare to act, under this interpretation.
While Debs served out his sentence, Darrow, Trumbull, and scores of labor organizers worked on a big reception for the ARU leader upon his release. They rented out Battery D in Chicago, a venue of 6,000 seats. In a subtle bit of goading, they even invited Judge Woods to attend. On November 22, 1895, Eugene V. Debs was released from jail. A throng of supporters rushed from the train depot to pick up their embattled leader and escort him to the reception awaiting in Chicago. The Greencastle Democrat reported that nearly 4,000 attendees crowded into Battery D to hear Debs speak “for about two hours on topics which have become familiar to all labor advocates.” “I have had time for meditation and reflection,” Debs said among his supporters, “and I have no hesitancy in declaring that under the same circumstances I would pursue precisely the same policy. So for as my acts are concerned I have neither apology nor regret.” That night, Debs evolved from regional labor leader into emerging legend in radical politics.
As for Darrow, he became one of America’s celebrated, as well as infamous, lawyers. He set up a law practice (with aspiring poet Edgar Lee Masters) that helped the poor, immigrants, labor activists. In particular, he represented the McNamara brothers in the Llewellyn Iron Works explosion trial and saved Nathan Leopold and Richard Loeb from execution in their 1924 trial for murder. However, the trial he is best remember for is the Scopes “Monkey Trial” of 1925. Darrow defended schoolteacher John T. Scopes, on trial for the teaching of evolution. This led to his legendary court battles with William Jennings Bryan, who led the prosecution. Despite Scopes’ conviction, which was later overturned on a technicality, Darrow’s defense of science, secularism, and freedom of thought still resonates today. Darrow died in 1936, at the age of 80.
Both of these men forged indispensable paths during the nineteenth and early twentieth centuries. The eight-hour work day, child labor laws, and workplace protections; all these rights were defended, and often won, as a result of their efforts. The ARU trials of 1894-95 propelled their lives into the national conversation and supplied them a platform for their crusades. So while Debs didn’t win the battle in the courts, he often won in the war of ideas. As a result, Debs’ fight became Darrow’s. Reflecting in his memoir years later, Darrow wrote:
Eugene V. Debs has always been one of my heroes . . . . There may have lived some time, some where, a kindlier, gentler, more generous man than Eugene V. Debs, but I have never known him. Nor have I ever read or heard of another. Mr. Debs at once became the head of the Socialist party of America. I never followed him politically. I never could believe that man was so constructed as to make Socialism possible; but I watched him and his cause with great interest. He was not only all that I have said, but he was the bravest man I ever knew. He never felt fear. He had the courage of the babe who has no conception of the word or its meaning.
Debs and Darrow used their Midwestern smarts, guff, and gumption to take on the biggest powers of their time, from the railroad barons to the Supreme Court. In doing so, their battles changed each other—and changed America.
In an earlier blog post for Hoosier State Chronicles, we did a tour through wedding notices in the pages of Indiana newspapers. It seemed fitting to do a follow up post about one of life’s other milestones: your death. Not yours specifically, but the history of funeral parlors and funeral homes in Indiana. The funeral parlor, or funeral home, became a mainstay of American life in the late nineteenth century and into the early twentieth century. Before that, most American families held a wake (now called a “viewing”) in their home, in a room often named the parlor. Then, they were either buried on the family homestead or in the cemetery by their church. The Civil War changed that; massive numbers of dead soldiers from across the country prompted new funerary practices, such as embalming and preserving for long trips. After the war, industrialization, urbanization, and the rise of middle class facilitated further modernization of funerals. It was here that the funeral parlor, or funeral home, became the norm. In this blog, we will share with you how the funeral homes of Indiana’s past often advertised themselves in newspapers and how they developed into the modern, standardized industry that they are today.
Having purchased the Interest of my partner, W. W. McCann, in the undertaking business, situated on south Water street, (Thomas block) I submit my services to the public of this city and county, competent in the business and profession which each and every family have to support sooner or later. My equipments [sic] are of the best, and stock first class, and at reasonable prices, and each one will be treated with only kindness and respect. Death comes to all and the great responsibility of the care is taken from the family in this sad and distressful hour. Hoping that you may feel when you place your confidence in me that it will be for carried out to the letter,
I Remain Your Friend
W. D. MCCLELLAND.
Another ad ran in a 1902 issue of the Crawfordsville Journal. The later ad provided more details on the staff of the funeral parlor. Alongside McClelland’s title as “proprietor” and “licensed embalmer.” He also employed a “lady assistant” (to prepare the bodies of deceased women and girls) and a business assistant named James H. Robbins.
One demographic well documented in Hoosier State Chronicles, in regards to funeral homes and directors, is the African American community. George W. Frierson, originally from Nashville, Tennessee and then Louisville, Kentucky, established a funeral parlor at 632 Indiana Avenue (near the Walker Theatre) in 1907. The first published ad for Frierson’s funeral parlor ran in the January 12, 1907 issue of the Indianapolis Recorder. About a month later, a new ad ran in the Recorder confirming that Frierson partnered with James B. Garner, an embalmer. Frierson served as the “proprietor” and Garner as the “manager.” Like McClelland back in Crawfordsville, they also had a “lady attendant.” Frierson maintained his funeral parlor until at least 1914, at which point it was located at 642 Indiana Avenue.
While funeral parlor ads generally represented newspaper coverage, pithy anecdotes also made the cut. An interesting story out of Chicago and published in the Richmond Palladium noted that “Eighty women, playing cards for a prize, adjourned their game to an undertaking room and continued playing . . . with several coffins . . . .” The ladies moved to the funeral parlor “after the police had broken up their game at the home of Mrs. Clara Dermot.” It is unclear whether or not the coffins were occupied.
Up in the north, the city of South Bend maintained a few funeral parlors in the early 20th century. Harry L. Yerrick ran a funeral business in the 1910s in South Bend, as sort of a jack-of-all-trades with funerals. In a 1915 ad in the South Bend News-Times, Yerrick declared that “I am as near to you as your telephone” and cited multiple services, including a chapel, an ambulance, and a carriage. Yerrick died in 1920 and Clem C. Whiteman and Forest G. Hay took over the business. Whiteman owned a wholesale grocery company and Hay was the partner given “active charge of the business for the present.” In September of 1920, James H. McGann joined the business as their “licensed embalmer”, holding “one of the highest grades in the state” for his profession. Over the decades, McGann eventually created his own funeral home business while Hay’s also flourished. In 2005, after multiple generations of their respective businesses, they merged to form the McGann-Hay Company. The funeral home is now based in Granger, Indiana. What started as one guy’s profession became a decades-long, family-run business that still operates today.
By the late 1920s, newspapers published more elaborate, detailed funeral home ads to share the services they offered. John A. Patton’s Funeral Home on Boulevard Place ran an ad describing its “thoughtful service” in the February 12, 1927 issue of the Indianapolis Recorder. The ad declared:
After the last rites are said over a departed relative, and the family recalls with comforting satisfaction the smooth attentive manner in which everything was executed, then comes a realization of the assuaging helpfulness of the thoughtful funeral director.
It is this faithful service that endears the funeral director in the hearts [of] families and in such manner we have built up our business. Our desire always is to serve in a thoughtful dignified way.
The texts reads like a service itself, with keen attention paid to the grieving families and an emphasis on dignity and thoughtfulness. This wasn’t the only ad from the period like this. When Nannie Harrison reopened her late husband’s funeral parlor in 1929, she published a nearly half-page ad in the Recorder. Pitching it as the “most modern funeral parlor,” Harrison’s ad proclaimed that families “will be satisfied at so complete a service for the benefit of those who mourn the loss of their loved ones . . . .”
This trend continued into the 1930s. The Willis Mortuary in Indianapolis published an ad in a 1936 issue of the Recorder that called it their “honor to serve you in your hour of bereavement” and “endeavor[ed] to live up to your greatest expectations.” Nearly a decade after the illustrious grand reopening of the Harrison funeral parlor, brothers Plummer and Carey Jacobs opened up their Indianapolis Funeral Home on October 30, 1938. Two days before, they took out a whole-page ad in the Recorder to inform the public of their formal opening, including a full program of events and photographs of their new facilities. A few days later, the Recorderran an unsolicited article about the Jacobs Brothers Funeral Home grand opening. “Marking another milestone in the increasingly brilliant parade of business activities among colored persons,” the Recorder reported, “thousands of persons swarms the new eastside funeral home of Jacobs Brothers in an unbroken stream Sunday.” They further added that the “general comment is that this is finest funeral home in the city for our people.” The Jacobs brothers had joined a long, historic line of groundbreaking, African-American funeral directors in Indianapolis.
As the 1940s went along, not only did funeral home ads get more detailed, but the funeral home section did as well. A 1949 issue in the Indianapolis Recorder dedicated an entire newspaper column to fully detailed and illustrated funeral home ads, for such businesses as the Willis Mortuary, King & King Funeral Home, and the aforementioned Jacobs brothers. However, some papers, like the Sullivan Daily Times, stuck to a more simple approach to funeral homes, with one, non-detailed ad for the McHugh funeral home and a smaller ad for M. J. Aikin & Son.
Speaking of the King & King funeral home, one of their more unique ads ran in the winter of 1951. King & King released a full-page ad on December 22 wishing the community a Merry Christmas. It came with a holiday message, much akin to a greeting card, and advertised the funeral home at the bottom, emphasizing their “Ambulance Service.” Now, if this strikes the reader as odd, other funeral homes engaged in this practice. As an example, a December 1963 ad in the Wolcott Beacon from the Foster Funeral Home wished readers a happy new year. They didn’t, however, advertise their ambulance service.
The 1960s brought further experimentation to funeral home ads in newspapers. A rather clever ad in the Greencastle Daily Banner displayed the Whitaker Funeral home, who used their ad space to share with readers a short fable. “Experience is a bad teacher,” the story declared in its final line, “she gives the test first; the lesson afterwards.” Using ad space to share an amusing homily while advertising a funeral business appears inappropriate, but it actually elicits from readers a humble, personal connection that personifies the best in advertising.
Ads and business articles about funeral homes comprise the majority of coverage in newspapers, but occasional editorials surfaced as well. In the April 21, 1972 issue of the Jewish Post, Rabbi Maurice Davis wrote a heavily critical editorial concerning a funeral practice, not of the directors, but of the visitors. Entitled, “Visiting at Funeral Parlor as Un-Jewish as They Come,” Rabbi Davis lambasted the practice of a “wake” the night before a funeral, arguing that the “pre-funeral chapel visitation” goes against Jewish traditions of shiva (meeting with the family at their home after the funeral) and violates the mourners’ rights to privacy. “I only wish,” Rabbi Davis wrote, “that more of our people would know the origin, and move away from the practice of this distasteful custom.” The wake has continued to be a common practice at funerals since Davis’s time, but his editorial educates readers on traditional Jewish funeral practices.
Circling back to advertising, funeral homes often used their newspaper space to celebrate their anniversary as a business. The Hopkins Funeral Home put out an ad in the Greencastle Banner Graphic in 1973 celebrating their 20th anniversary. “We are proud of the reputation for dependability that we have in servicing Putnam County for 20 years. Feel confident in turning to us in your hour of need,” the full-page ad lauded.
Ads from the 1980s and 90s highlighted the benefits of pre-arranging funerals, an expanding practice during the last 30 years. Summers Funeral Chapels published an ad in the Indianapolis Recorder in 1989 selling the benefits of pre-arranged funerals, noting that “making arrangements ahead of time has become the smart thing to do.” The Meridian Hills Mortuary sent out an ad in a 1994 issue of the Jewish Post that also advocated for pre-arranged funerals. “Arranging a Funeral in advance of need is becoming more and more a choice of those who wish to relieve their family of the burden of making those arrangements at a time of emotional stress,” the ad stressed. This trend continued into the 2000s as well, with the Stuart Mortuary and the Washington Park North Cemetery and Funeral Center urging patrons to consider a pre-arranged funeral plan.
For over 120 years, funeral homes and funeral directors have gone from a small, burgeoning family enterprise to big business. Nevertheless, the focus on dignity, customer service, and the importance of family continued in the pages of newspaper ads. Whether it was Isaac Ball and the IFDA re-configuring an industry or modern funeral homes pitching pre-arranged funeral plans, the emphasis on being a caretaker for the bereaved has never wavered. Death is a sore topic of discussion; people fear it and often ignore it altogether. Yet, it’s as much as a part of life as a birth, a graduation, or a wedding. It also helps us understand how we live, as a culture. Funerals changed as America, and Indiana, changed; they evolved from mostly rural and familial affairs into urban and professionalized practices. In sharing this history, as it unfolds in the pages of newspapers, we understand a crucial part of Hoosier life over the last century.
Montgomery County, Indiana has a rich, colorful history of newspapers, both in their coverage and the personalities that ran them. In this post, we will share some highlights of this heritage and emphasize some of the papers that are available in Hoosier State Chronicles (HSC).
The earliest paper from Montgomery County in HSC is the Crawfordsville Record. Editor Isaac F. Wade and printer Charles S. Bryant published its first issue on October 18, 1831. As Herman Fred Shermer noted in an article about Montgomery County publishing, the “type and presses for the Record plant were brought by freight wagons from Cincinnati, Ohio” and the cost of the publishing the first issue was approximately $400. While Wade and Bryant intended for the Record’s first issue to arrive in September, they were delayed a month because the printer required a capital “D” for typesetting. Wade, as a good Whig, believed that having that capital “D” was essential, as the paper would regularly refer to “Democrats and the Devil.” The paper ran until 1838, after the death of subsequent publisher William Harrison Holmes. A brief revival of the paper in 1839-40, led by William H. Webb and Henry S. Lane, never regained the paper’s subscription base and it ceased altogether.
The Journal’s Jeremiah Keeney and the Review’s Charles H. Bowen (Stover sold out to Bowen six months after their acquisition) maintained a years-long feud in their respective papers. As a recent article in the Crawfordsville Journal-Review noted, Keeney and Bowen exchanged pointed barbs at each other in the press. Here’s a few additional examples we found in Hoosier State Chronicles. In the June 7, 1855 issue of the Journal, Keeney wrote an editorial called “Clean Streets,” where he commended the public workers who swept the streets but then derided Bowen’s supposed quibble with cleanup. “Count Bowen and his clique are probably the only men in town, who will object to cleanliness, and the protection of shade trees,” Keeney declared. Keeney preferred name for the Review’s editor was “Count Bowen,” likely a jab at his purported leadership status in the town.
Bowen didn’t take insults lightly and routinely shot back at Keeney in the Review. In its October 7, 1865 issue, Bowen slammed Kenney for his comments on Democratic leaders in the county and threw his own rhetorical venom at the Journal’s publisher. Bowen wrote that Keeney’s targets should:
[P]ay no attention to the filthy slang of this poor miserable creature, half idiotic and totally irresponsible, he should be passed by with total indifference and regarded only as a canker, a plague-sore, an embossed carbuncle upon the body of a corrupt and depraved humanity which purity should shun as a pestilence.
Bowen certainly elucidated his point, in the most elaborate way possible. Imagine if these two men were alive today, trading jabs on Twitter or in Facebook comments. Some things don’t change, after all.
Bayless Hanna was seen to-day walking down Main street with his music box, following a one-armed soldier who had a hand-organ in a little boy’s express wagon. The soldier would occasionally stop in front of a business house and play a tune, while Bayless and Rodgers would stare with mouth wide open, at the wonderful machine.
As for Lew Wallace, a post about Montgomery County and newspapers wouldn’t be complete without a quick discussion of its most famous son. Wallace’s tenure during the Civil War received differing perspectives from the Crawfordsville newspapers. This stemmed from Wallace’s own political evolution; he started the war as a Democrat and ended it a Republican. This changed his relationship with the Crawfordsville Review, who held it against him in editorials. For example, a short piece in their May 19, 1866 issue took umbrage with his military assignment during the second French intervention in Mexico.The Review wrote:
Lew Wallace, who has been rusticating in our city for several weeks past, left suddenly for New York a few days since. Rumor has it that he is about to join a filibustering expedition against Mexico. Should he be so unlucky as to suffer capture by the French mercenaries of Maximillian, we trust he may be granted a fair trial before a drum-head court martial. We should regret very much to hear of his being arraigned before a civil tribunal.
Much like with Keeney and Bowen’s feud, the Review‘s strongly-worded opprobrium against Wallace emanated from intense political partisanship.
Outside of the county seat, one of the more interesting Montgomery County papers available in Hoosier State Chronicles is the New Richmond Record. It ran from 1896 until 1924 under the sole ownership and editorship of Edgar Walts. Here’s an account of its publication from the A. W. Bowen’s History of Montgomery County (1913):
It is a six-column, six-page paper, run on a gasoline propelled power press. It is independent in politics, and makes a specialty of as much local news as is possible to furnish its readers with. It circulates in Montgomery, Tippecanoe and adjoining counties. It meets the requirements of the town and with it is connected a good job department.
During its run, the Record often praised its subscribers for continuing to patronize the paper, in a segment called the “Record’s Honor Roll.” The “honor roll” listed all the “new subscribers and renewals to THE RECORD during the past week” from Montgomery County, Indiana, and across the country. His “honor roll” likely helped circulation; by 1920, the Record had a circulation of 500 (for a town whose population was 496, but whose readership likely extended into rural Coal Creek Township and the rest of the county).
In all, Montgomery County’s newspapers often displayed the rough-and-tumble political winds of the nineteenth century, an era whose partisanship and vitriol mirrors our own. It wasn’t, however, the only part of their story. Montgomery County also facilitated forward-thinking pioneers like Mary Hannah Krout, Samuel Coffman, and Edgar Walts. Like much of history, Montgomery County’s heritage of newspapers exemplifies a nuanced, intriguing legacy.
This month, the Indiana Historical Bureau is focusing on the history and culture of Allen County, Indiana. Here at Chronicles, we thought it would be an apt time to share some of Allen County’s newspaper history.
Fort Wayne, Allen County’s central city and the second-largest city in Indiana, produced most of the county’s newspapers. Thomas Tigar and Samuel V. B. Noel founded the Fort Wayne Sentinel, publishing its first issue on July 6, 1833. The Sentinel’s two publishers came from completely opposite political backgrounds. Tigar’s views aligned with the Democratic Party while Noel identified as a Whig. So, in an effort to avoid political conflicts, the paper initially started as an independent publication. Over the decades, the Sentinel changed hands and political affiliations routinely. For example, when Noel sold his stake to Tigar, it became a Democratic paper; when Gordon W. Wood owned it in the late 1830s, it switched to a Whig perspective. After decades of mergers, name changes (it was called the Times-Sentinel for a while), and multiple owners, the Sentinel merged with the daily News in 1918 and became the Fort Wayne News-Sentinel, the name it is still published under today.
As for the News, William P. Page and Charles E. Taylor founded the Republican-leaning daily in 1874. Page made a 28-year career at the News, overseeing the development of weekly and daily editions. In 1902, he sold the paper to a partnership of entrepreneurs incorporated under the aegis of the News Publishing Company. This ownership maintained the paper until 1918, when it merged with the aforementioned Sentinel. Other notable Fort Wayne papers include the dailies Gazette (1863–1899), Journal (1881–1899), and Times (1855–1865).
Alongside all of its newspapers, Fort Wayne produced two of the twentieth century’s most prominent publishers. William Rockhill Nelson, born in Fort Wayne on March 7, 1841. Nelson studied at Notre Dame (he did not graduate) and earned admittance to the bar in 1862, before he decided to enter the newspaper business. He and his business partner Samuel E. Morss purchased the Fort Wayne Weekly Sentinel in 1879 and published it for around nine months. From there, Nelson followed the old maxim “go west young man,” and he and Morss moved to Kansas City, Missouri. Nelson and Morss founded the Kansas City Evening Star in 1880. By 1885, the newly-renamed Kansas City Star became one of the Missouri’s most widely-read papers in the state. By the time of his death in 1915, Nelson’s estate totaled $6 million and his family ensured that his wealth supported the creation of the William Rockhill Nelson Gallery of Art and Mary Atkins Museum of Fine Arts, which opened to the public in 1933.
As for Morss, he sold his stake of the Star to Nelson within a year and a half. After traveling in Europe, he returned to the US and spent a few years as an editor at the Chicago Times. He came back to Indianapolis in 1888, to purchase and run the Indiana State Sentinel. He maintained his position with the Sentinel, with the exception of serving as Consul-General of the United States to France under President Grover Cleveland, until his death in 1903. Unexpectedly, he died after a fall from the third-story window of his Sentinel office, likely the result of a heart attack.
George Jean Nathan, another native of Fort Wayne, played a key role in the literary life of Americans during the 1920s and 30s. Born in 1882, Nathan spent his early years in Fort Wayne before he moved east, to study at Cornell University (he graduated in 1904). Nathan’s most enduring legacy stemmed from his relationship with noted journalist and provocateur H. L. Mencken. Nathan served as the co-editor with Mencken of the Smart Set from 1914-1923. They then founded the American Mercury, a magazine of literature, political commentary, and satire, in 1924. Nathan contributed drama criticism, particularly his views on playwrights such as Eugene O’Neill, Henrik Ibsen, and George Bernard Shaw, for the Mercury as well as his own publication, Theatre Book of the Year. He died in 1958.
The Indianapolis Times began publication as the Sun in 1888, described by the Ayer’s newspaper directory as the “only one-cent paper in Indiana.” Fred L. Purdy served as its first editor and owned a minority stake in its publishing; J. S. Sweeney owned the majority stake. It ran daily under this title until 1899 and its circulation grew to 12,823 by 1898. In 1899, it was renamed the Indianapolis Sun and continued its daily publication. During this time, it also maintained a professional partnership with the Scripps-McRae wire service out of Cincinnati, Ohio.
In 1922, Scripps-Howard publishing purchased the Times and it was renamed the Indianapolis Times, the title it kept until it ceased publication in 1965. Roy W. Howard served as the president of Scripps-Howard publishing from 1922-1964, overseeing not only the Times but the United Press International worldwide wire service. Alongside in-house journalism by Times staff, many articles published during this period came from the Scripps-Howard wire service, Newspaper Enterprise Association.
During the 1930s, the Times advocated for children’s needs, raising money for charities that supplied coats and other clothing items to children hit hard by the Great Depression. In the recession of 1961-62, the Times helped 4,000 Indiana residents find jobs through its publishing of free employment ads. Alongside its Klan coverage, the Times also covered multiple scandals, from corruption in the state’s highway fund and voter fraud in congressional districts to exposing falsely reported Indianapolis crime statistics. It even published coverage during the 1960s that advocated for better lunches in public schools, through the use of the federal school surplus program.
Despite its successful journalism and philanthropy, the Times lacked the resources and circulation to compete with Indianapolis’s rival dailies, the News and the Star. On October 11, 1965, the Indianapolis Times ran its final issue and suspended publication. Its final daily circulation totaled 89,374, with a Sunday circulation of 101,000.
While the Indianapolis Times ceased publication over 50 years ago, it maintains a legacy of good journalism and civic integrity. Due to its immense impact on the community, the Indiana Historical Bureau shared the newspaper’s history with future generations of Hoosiers via a historical marker originally placed in 1979, and replaced in 2013.
Many companies choose a face for their brand and then build a mythology around it. For example, the Converted Rice Company marketed their new parboiled, vacuum-dried rice as the homey-sounding “Uncle Ben’s Rice.” The company used the racially charged nomenclature “uncle” and an image of a distinguished-looking African American man to imply that the product would be like a friendly servant for the housewife. The company has claimed at various times that “Uncle Ben” was a respected rice grower or a hotel maitre d’, but more likely he never existed — much like Mr. Clean, Sara Lee, or Mr. Goodwrench.
While there are plenty of questions surrounding his origin story, the man called “Dr. Scholl,” was not only the founder of one of the most famous companies in the world and the inventor of many of its products, but he was a master of the world of advertising — changing the business in innovative ways. Scholl may (or may not) have been a quack doctor, but he was a crackerjack businessman.
William Mathais Scholl was born on a farm in Kankakee, LaPorte County, Indiana in 1882.* According to the 1900 census, William spent his youth working as a laborer on his parents’ farm, along with many other siblings. Sometime around 1900, Scholl moved to Chicago and found a job as a salesman at the popular Ruppert’s Shoe Store on Madison Street. Here, he encountered a variety of foot problems faced by his customers and became interested in podiatry. That same year, secondary sources claim, he enrolled in medical school at Loyola University. This has been hotly debated.
Despite investigations beginning in the 1920s and continuing today, it is still unclear if Scholl graduated with a medical degree around 1904 as he claimed. The Scholl College of Podiatric Medicine in Chicago supports the Scholl Museum which is dedicated to memorializing his achievements and authoritatively refers to him as “Dr. William Mathias Scholl.” However, the records of the American Medical Association tell a different story. According to Robert McClory’s investigative piece for the Chicago Reader in 1994:
“Visit the recently opened Scholl Museum . . . and you’ll find the doctor and his achievements raised to almost mythic levels . . . But check through the old AMA records and you’ll read about a man whose credentials are ‘entirely irregular,’ whose methods smack ‘strongly of quackery,’ and whose products ‘cannot be recommended’.”
There are also questions about his state medical license, as well as a later degree he claimed from the Chicago Medical College, an institution described by the American Medical Association as “low grade.” The AMA described Scholl’s “whole record” as “entirely irregular.”
Dr. Scholl, or “Dr.” Scholl, built an empire which has made his name recognizable all over the world. Degree in hand or not, at the turn of the twentieth century, young Scholl was busy inventing various devices intended to alleviate foot pain. One such device was the “Foot-Eazer,” which was a hit with the Ruppert’s Shoe Store customers. Supposedly one customer offered him several thousand dollars to start his business. He declined the offer, but was inspired to start his own business.
In 1904, Scholl set up shop in a small office in a building at 283-285 E. Madison Street in Chicago – the first location of the Scholl Manufacturing Company. By the next year, he began innovating new advertising techniques. Scholl would purportedly travel to various shoe stores, ask for the manager, and take out a human foot skeleton and put it on the counter. He used the foot to show how complicated and delicate all of the tiny bones are that hold so much weight and take so much abuse. He would demonstrate how supportive and comfortable his products worked.
Whether or not his products worked, his strategy of marketing directly to the store manager did. In addition to charging for the construction of the product, he also charged for consultations and fittings. Business boomed and in 1907 he moved into five rooms in a building on Schiller Street which had been abandoned by Western Wheel Works, a bicycle company. Almost immediately, he purchased the building and expanded the factory until it took up the entire block. The building stands and is in use as the Cobbler Square apartment complex — a nod to it’s former use.
By 1908, Scholl was using advertisements in trade journals to continue marketing his products directly to shoe store owners and managers. His approach at this point was to set up a booth at various fairs and train these prospective clients on how to talk about the Foot-Eazer “from a scientific prospective.” The ad below addresses these shoe store managers with several lofty promises about the Foot-Eazer:
“It will pay you well to be an expert in correcting foot troubles. . . you can sell a pair to one customer out of every three. Your profit is a dollar a pair – if you have 3000 customers that’s a thousand dollars for you . . .You will understand the science of it the moment you see it . . . as I have been allowed sweeping patents on it no one else can make anything like it.”
Scholl explained to this clients that his product was backed by “science,” would make them rich, and he was the only one who could provide it.
By 1909 he was recruiting teams of salespeople to approach the store owners for him. He set up a correspondence course to teach them the anatomy of the foot and the “science” behind his products. The course was called “Practipedics” and was described as “The Science of Giving Foot Comfort and Correcting the Cause of Foot and Shoe Troubles Based on the Experience, Inventions and Methods of Dr. William M. Scholl.” The ads from this period show that he was marketing these classes and sales opportunities to both men and women, an interesting approach for a time when few women worked outside the home. The ad below shows a woman studying the Foot-Eazer and promises that “This Alone Should Pay Your Rent.”
From here, Scholl’s business expanded even more quickly. By the time the U.S. entered World War One, Scholl was marketing to three different audiences — managers and owners of shoe stores, retail customers, and potential sales recruits — all through extensive advertising. Hoosier State Chronicles has a wealth of examples of ads for Scholl’s products, for stores selling them, and even for the Practipedics course. Indiana shoe stores often advertised special days where Scholl’s salespeople, presented as medical experts in foot care, would be at the store for personal fittings. In a 1917 issue of the Indianapolis News, the New York Store advertised their latest shoe styles and noted that they carried “A Complete Line of Dr. Scholl’s Foot Comfort Appliances.” In 1920, the South Bend Shoe Company advertised in the South Bend News-Tribune: “Foot Expert Here . . . A specialist from Chicago loaned to this store by Dr. Wm. M. Scholl the recognized foot authority.” This “expert” was most likely trained via correspondence course or week-long class and almost certainly never met Scholl.
Sometimes all three of Scholl’s audiences were targeted in one message, such as in the advertisement below from the Indianapolis News. First, the ad promises foot comfort to the average reader and pedestrian and explains to them the product while emphasizing the availability of “medically” trained dealers. Second, it advertises Marott’s Shoe Shop on East Washington who’s owners will have to stock up on Scholl’s products and provide the “foot expert.” Finally, the ad explains to the shoe dealers and other potential Scholl’s salespeople how to register for the next Scholl’s training course in Indianapolis. Additionally, Marrott’s Shoe Shop was a “Dr. Scholl’s Foot Comfort Store” which was supposed to consistently staff such “trained” foot experts — not just for special events. In Marrott’s advertisement which ran below the Scholl’s advertisement, the store claims that “Dr Scholl’s Foot Appliances are handled exclusively in Indianapolis by Marott’s Shoe Shop.” However, a search of Hoosier State Chronicles shows several other Indianapolis stores schilling for Scholl — including the New York Store from the advertisement above.
Another Indiana “Dr. Scholl’s Foot Comfort Store” was the Lion Store in Hammond. They were one of many stores around the country to participate in Scholl’s marketing plan for “Foot Comfort Week.” They advertised their participation and “foot expert” in the Hammond Times on June 12, 1917. Even general clothing stores participated in the marketing scheme. On June 21, 1917, the E. C. Minas Company, which called itself “Hammond’s Greatest Department Store,” advertised “Foot Comfort Week” in the Hammond Times which the ad claimed was happening “throughout the continent.” They noted that their store carried “the complete line” of Scholl’s appliances and “experts at fitting them to individual needs.” Later ads for the week-long event had more outrageous marketing schemes such advertisements for “Prettiest Foot” contests. Search Hoosier State Chronicles for more.
By the end of the war, Scholl’s company was established across the U.S, Europe, Egypt, and even Australia. He had also established a Podiatry College and written a text book. However, medical doctors working in the field were quick to criticize Scholl’s entangled business and medical operations and began to publicly question his qualifications. In 1923, the National Association of Chiropodists passed a resolution condemning Scholl’s work and banning him from advertising in their publications. Again, Robert McClory’s investigative article is the best source for more information on the controversy stirred up around Scholl’s standing in the medical community.
Scholl was not slowed down by the nay-saying in the least. He continued to invent, patent foot products, and open new stores around the world. According to McClory:
“In his lifetime Scholl would create more than 1,000 patented ointments, sprays, cushions, pads, supports, shields, springs and other mechanical and chemical gizmos for the feet. Eventually the Scholl empire would include more than 400 outlet stores and employ some 6,000 people worldwide.”
According to a short essay by Fred Cavinder in Forgotten Hoosiers (2009), during World War II, the Scholl plant in England made surgical and hospital equipment while the Chicago plant converted to the manufacture of military equipment. Cavinder writes, “As Word War II ended, Dr. Scholl invented the compact display fixture with the familiar blue and yellow colors.”
Scholl remained connected to the northwest region of Indiana throughout his life. He resided primarily in a single rented room at the downtown Chicago Illinois Athletic Club. However, later in life he purchased a home in Michigan City, Indiana, where he had moved his side business, Arno Adhesive Tapes. This company made all of the plaster and tape for the Dr. Scholl products. In the 1960s, Arno also expanded greatly and Scholl, now in his seventies, remained just as active in its management.
Scholl died in 1968 and is buried in Pine Lake Cemetery in La Porte Indiana. His family sold the Scholl’s brand to a large pharmaceutical company in 1979 and it remains successful to this day. So whether we remember him as “Dr.” or Dr. Scholl, he created an empire, changed an industry, and invented new ways to market and advertise. Search Hoosier State Chronicles for the many more advertisements we couldn’t include here!
*The 1900 census gives his birth year as 1884, but all other records including passport applications, WWI draft card, and death records cite 1882 as the correct year.
For further information, especially on the controversy surrounding Scholl’s medical qualifications see:
Robert McClory, “Best Foot Forward,” Chicago Reader, January 13, 1994, accessed ChicagoReader.com