There’s one tradition that often gets misunderstood during this time of year, especially among us Americans: it’s using the phrase, “Happy Holidays.” Some folks think that using this term, instead of saying “Merry Christmas,” “Happy Hanukkah,” or any other specific holiday, diminishes the importance of this time of year. They think the term is too recent, modern, and without a tradition of its own. However, when one does a little digging, you’ll soon find out that the phrase has a long and treasured history here in the United States and even in the Hoosier State.
For many years, Sunday made Winona Lake, Indiana his home with his wife and family. It gave him more opportunities to hold revivals in Indiana, especially ones lasting for weeks at a time. One such revival came to Richmond in the spring of 1922. For six weeks, Sunday preached to scores of people in Richmond, “saving souls” and collecting donations from audiences. The Palladium, the city’s premiere newspaper, provided a supplement section in its daily paper for Sunday to share his sermons, stories, and testimonials with the public. It is unclear as to why the Palladium decided to provide such expansive coverage; perhaps a publishing agreement between Sunday’s ministry and the newspaper facilitated the section. An insight into this arrangement might be gleamed from Sunday biographer Theodore Thomas Frankenberg:
Newspapers in any community, whether large or small, must necessarily pay attention to an enterprise which the business men of the town or city are backing to the extent of thousands and thousands of dollars. The element of publicity continues with increasing vigor to the very end of all campaigns, and one of the remarkable features in connection with it is the fact that this publicity is never sought by any direct or overt act — it comes naturally, almost spontaneously, and is easily the fourth factor toward preparing the field for the advent of the evangelist.
In any event, a half-page ad in the Palladium advertised Sunday’s revival and the paper’s forthcoming coverage. “The Palladium will publish a daily supplement giving two full pages of news and pictures regarding the meetings and the sermons in Richmond,” the ad stated. The paper also boasted of its team of reporters who would cover the revivals with a “direct telephone line . . . run from the Tabernacle to the Palladium office in order that there be no delay.” While Sunday’s preaching may have been “old time religion,” the Palladium’s supplement was a modern affair that anticipated the rise of twentieth century American protestant evangelicalism.
The Palladium published its first supplement on April 17, 1922, right after Easter Sunday. Throughout its six-week run, the Billy Sunday supplement followed a predictable pattern. The first page would run a photo of Sunday, often with a quote. The first one, called “I’ve Got a Combative Nature,” quotes the preacher talking about his background in sports and its influence on his preaching. “I was graduated from five gymnasiums. I can go so fast for five rounds you can’t see me in the dust,” declared the Reverend Sunday. The right hand side carried his main sermon, which often focused on a specific topic. For the first issue, Sunday ruminated on what he believed was the “real essence of Christianity,” love:
I will admit that Christianity has fallen away beneath love as the original standard. Love is the dominant principle of the world; love can never be defeated. Love may be checked; love may be prevented for the time being, in accomplishing its aim, but love will drill a tunnel through all the mountains of opposition and reach the goal of a touchdown. Love—it’s the mightiest thing in the world! And the world is starving today for the manifestation of the love of God in the hearts of men and women.
However, Christianity was more than just love to Billy Sunday. It also manifested itself in good works, particularly donations to the church, or in his case, to his revivals. In every supplement, an article or informational table would display the amount of money, in cash and pledges, Sunday’s ministry received for his sermons. The first day, the total collections were $859.71. This wasn’t good enough for the fiery evangelist. “I turned down 25 cities to come here, and it is not fair to me or to the other cities if you do not support me,” Sunday chided. As subsequent issues were published, the money totals and people “saved” became more explicit.
The Palladium’s Billy Sunday supplement also shared with readers some of his best one liners or bits from his sermons. This was a smart move; Sunday was extremely quotable and articulate and would often do more with a sentence than other speakers could do in a paragraph. For example, in the April 18 issue, the Palladium published some of “Today’s Hot Epigrams from Billy Sunday’s Lips.” Here’s some of his best quotes from that issue:
I think that God is too busy to pay any attention to the fellow who is trying to lift himself by his own bootstraps.
This is not a world of chance. God don’t wind it up and then throw away the key and let her rip till she runs down. Nothing comes by chance.
Christianity is not a simply a creed. Christianity is a creed plus Jesus Christ.
Like with the first issue, a picture of Sunday, often in an animated preaching pose, accompanied the quotes. This gave readers a choice; either read the long-form sermons or check out their best bits and quotable lines. This provided Sunday with a wider readership than if he had just provided the sermons as a whole.
One of Sunday’s indispensable lieutenants in his crusades for Christ was Robert Matthews, described by the Palladium as the “custodian of the tabernacle.” However, this was not his only job. Matthews served as Sunday’s secretary, a “buffer between the world and his boss,” as well as his “pianist for the chorus, understudy for Rody [Homer Rodeheaver] as the leader of the choir, and finally a good talker when he has to be.” A native of Kentucky, Matthews graduated from Lake Forest College, received musical education in “New York, Paris, Milan, and Melbourne,” and spent time in the newspaper business before joining Sunday’s staff. The Palladium described Matthews as “faithful to Billy,” further noting that “he is sure that Billy is the greatest man on the face of the earth.” Matthews, along with other staff, made sure that the Sunday revivals went perfectly.
The revivals benefited additionally from a well-organized schedule of prayer meetings, led by Florence Kinney, a graduate of Dr. Wilbert W. White’s Bible Training School in New York City and dedicated lieutenant to Sunday. Kinney believed that, “Souls can be saved and individuals converted in those neighborhoods, just as well as at the big tabernacle meetings.” Kinney and Reverend Alfred H. Backus organized Richmond into 10 sections, each with their own superintendent responsible for prayer meetings. Kinney herself taught Bible study classes during the week, scheduled “immediately after the afternoon sermon.” These individualized, personal meetings reinforced Sunday’s sermons, gained new converts, and emboldened the already converted. In this regard, Sunday’s bureaucratic approach echoed the modern evangelical enterprises of Billy Graham and Jerry Falwell decades later.
In the supplement for April 21, the Palladiumpublished a hand-written proclamation from Sunday, calling for evangelism in Richmond. “The history of the church is the history of revivals—the Church was born in the revival at Pentecost,” Sunday declared in his letter. He also summoned all of Richmond to join his revival. “I issue a proclamation,” Sunday wrote, “to the forces of truth, morality, righteousness in and out of the churches of Richmond ‘come up to the help of the Lord, against the and devil and all his hosts.” He signed it with his name and “Psalm 34,” which, among other verses, stated that “The Lord redeemeth the soul of his servants: and none of them that trust in him shall be desolate.” Sunday fervently believed that the message of Christianity would fail unless the people actively worked for the propagation of its message.
Yet, despite his calls for moral behavior and rejection of modern life, there was one group with which he was incautiously naive: the Ku Klux Klan. On May 14, 1922, 12 Klansmen in white robes approached the pulpit during Sunday’s evening service. They stood silent as they handed the reverend an envelope containing a “commendation and $50 in bills.” Sunday took the letter, merely replied “I thank you,” and said to the audience after they left, “I don’t know how you felt, but I commenced to check up on myself.” The Palladium reported that Sunday was “dumbfounded,” even though this was not his first encounter with the Klan. “The klan [sic] has made a present to Mr. Sunday in every city he has been in during the last year. . . . Even the Klan in Sioux City did the same thing,” Sunday confidant Robert Matthews told the press.
The Muncie chapter and the provisional Richmond chapter of the Ku Klux Klan signed the letter commending Sunday for “the wonderful work that you and your associates are doing in [sic] behalf of perpetuating the tenets of the Christian Religion throughout the nation. . . .” The Palladium further noted that this was “the first time in the history of Richmond that the Ku Klux Klan had appeared. . . .” It also would not be their last time. According to historian Leonard Moore, 4,037 men from Wayne County, of which 3,183 were from Richmond, joined the Ku Klux Klan in the 1920s. Of Richmond’s 26,000 residents, over 12% belonged to the Klan during the decade. Sunday’s interaction with the Klan was not an aberration, but rather a sign of things to come.
As for the Reverend, he shrugged off the “dumbfounding” incident, declared that he did not belong to any secret fraternal organizations, and said that “if you behave yourself they won’t bother you.” In an odd turn, Sunday never readdressed the incident, but instead criticized the liberal wing of Baptist Christianity. “It’s the liberal bunch that don’t like me, and I don’t want their backing,” Sunday shared with his audience before he called for attendees to come forward to be saved.” Sunday’s apparent lack of moral clarity on the issue of the Klan does not imply an endorsement of its politics; it only demonstrates that Sunday was not aware of the implications of associating with them. Nevertheless, Sunday’s actions remain problematic.
About 1,500 saw Mr. Sunday off to his home at 10:20 o’clock Sunday evening. As the train started. Billy Sunday was shaking hands with a member of the crowd and was pulled off the steps to the platform. He managed to catch the steps of the end car as it passed and Richmond’s last sight of the evangelist was as he stood on the platform, waving goodbye.
One of the biggest reasons for that success was the daily newspaper coverage he received in the Richmond Palladium. “The papers in this town have done better in covering this campaign from every angle than any other city have been to,” Sunday told the Palladium on his final day in Richmond. This is no exaggeration. The Palladium gave Sunday six weeks of uninterrupted newspaper coverage in a special supplemental section, a unique experiment in the newspaper’s near-200 year history. They printed his sermons almost verbatim, alongside other stories, quips, and updates on the prayer meetings and the amount of people “saved.” The Palladium‘s wall-to-wall coverage of Sunday’s revivals foreshadowed today’s network of newspapers, magazines, television stations, and internet media devoted to religious programming. Thus, the Palladium’s “Sunday Supplement” underscores the immense influence of Billy Sunday and evangelical Protestantism in the Midwest during the early 20th century.
Indiana’s contribution to the “Golden Age of Freethought” during the late nineteenth century has been covered by previous blogs for the Indiana Historical Bureau; in particular, iconoclastic author Ambrose Bierce, the Vonnegut’s, and Robert Ingersoll and Lew Wallace’s “legendary train ride.” This blog covers another another Hoosier freethinker, W. H. LaMaster. His freethought newspaper, the Iconoclast, became a staple of Indianapolis thought through the 1880s and he continued his column writing until his death in 1908. LaMaster advocated for religious skepticism, scientific advancement, and was a staunch anti-temperance advocate. LaMaster, alongside notable freethinkers like Ambrose Bierce, Clemens Vonnegut, and Robert Ingersoll, helps us understand the rich religious diversity in the Midwest during the late nineteenth century.
William Hammon LaMaster was born on February 14, 1841 in Shelbyville, Indiana, to Benjamin and Elizabeth LaMaster. His early life is mostly unknown to us, but we do know that he lived for a time in Missouri on the family farm, according to the US Census. From there, LaMaster served for the Union army during the Civil War, serving in the 89th Indiana Infantry and the 146th Indiana Infantry. After the war, he returned home to Shelbyville (and later Liberty), passed the bar exam, and began his law practice. As early as 1868, he was beginning to make a splash within Republican Party circles. As the Daily Ohio Statesman reported, LaMaster was a “rising young lawyer of that city [Shelbyville, Indiana], a gentleman and a scholar, and hitherto was the main hub in the Republican Party in that county. He was in the war, and bears honorable scars.” In 1868, he advertised his law practice in the Connersville Examiner, and described his credentials as “Attorney at Law, and Deputy Common Pleas Prosecutor. Will practice in the Courts of Union and Fayette Counties.”
Also in 1868, LaMaster began writing a regular newspaper column writing for the Connersville Examiner called “Liberty Items.” In it he shared his thoughts on local happenings in Liberty Township, Union County, Indiana. In personal affairs, he married Harriet Reed on December 26, 1866, with the usual proceedings of a “Minister of Gospel,” as described on their marriage record. LaMaster’s iconoclastic views had not yet bubbled to the surface, at least with regards to his nuptials.
From there, LaMaster’s story is unclear until the late 1870s, when his religious skepticism was in full force. While LaMaster’s evolution into a freethinker is of great importance, it is outside of the scope of this initial post. By May 1879, his public life as a freethinker was evident in a lecture entitled “The God of the Bible” that he delivered at Terre Haute’s Dowling Hall. The Terre HauteWeekly Gazette described, “From the way he states his subject something of an idea of his manner of treating it may be learned.” Unfortunately, research has yet to uncover the text of this lecture. However, an advertisement published in an 1884 issue of the Index suggests that it might have been akin to known-agnostic Robert Ingersoll’s critical lecture, Some Mistakes of Moses.
Being a skeptic, so far as spiritualism is concerned in any form, whether manifested through ignorant mediums or otherwise, I must say that I saw nothing on my late experience among spirits in Terre Haute to convince me of the truth of modern spiritualism.
When LaMaster was not debunking spiritualism in Terre Haute, he was trying to debunk another popular notion during the period: temperance. The movement, which called for either the curtailing or elimination of alcohol consumption, gained steam during the late nineteenth century. LaMaster viewed the movement as he did most creeds—as an overzealous, dogmatic group who wanted to control people’s lives. He did not parse words when he wrote in the Indianapolis People that the first temperance lecturer was the Devil, who “taught a very remote grandmother of ours the art of using, in a very temperate manner, a certain kind of ‘fruit,’ to her ‘mental’ advantage, before any wicked distiller ever thought of solving the difficult problem, how to convert its juice into intoxicating beverages.” Now, it is important to clarify LaMaster’s personal view; while he supported any individual or personal efforts to be temperate with drink, he was opposed to using laws to move people in that direction, a distinction the Indianapolis News made sure to print.
While temperance was one of LaMaster’s political hobby horses, his dedication to freethought and secularism was his main contribution to the growing diversity of Indiana’s religious thought during the late nineteenth century. In an 1898 article for the Improvement Era, “What Agnosticism Is?,” LaMaster outlined his own view regarding theological matters. He wrote:
Agnosticism as an applied theory or doctrine may therefore be said to be one which neither asserts nor denies the existence of the infinite, the absolute. Or, it may be defined as a “theory of the unknowable which assumes its most definite form in the denial of the possibility of any knowledge of God.” And so the agnostic may be said to be one who does not claim or profess to know of the existence of a supreme being called God.
Regarding agnosticism, LaMaster’s view mirrored the biologist Thomas Henry Huxley (who coined the term) as well as the other titan of Midwestern freethought, Robert G. Ingersoll. Conversely, LaMaster’s agnosticism under-girded his poor estimation of Christianity, which he believed rested on a poor foundation of “faith.” He declared:
To state the proposition more tersely we will say that while Christianity is willing to rest on “faith” alone in arriving at any one or more objective religious truths, agnosticism demands something more—it demands evidence of the highest character before accepting as very truth any kind of a religious belief or dogma. Hence we find Christianity standing for a bare and empty faith and agnosticism for the strongest and the most indisputable of testimony. And so it must be admitted that as between the Christian and the agnostic there is an impassable gulf.
For LaMaster, the use of reason, in conjunction with evidence, provided a person with the clearest picture of the world and their place within it.
In the introduction to the 1893 version, LaMaster further explained his worldview and the impetus for publishing Ingersoll’s answers. He wrote:
It is for the good and well-being of the whole people that a natural religion should take the place of a supernatural one. With the imaginary or idealistic, progressive thought can have nothing to do, since it is the real, and not the ideal, that men and women should crave to find. The world is in need of a religion of humanity—one of philosophy and good deeds—and not one of creeds.
The idea of a “religion of humanity” recalls the proto-humanistic philosophy of Auguste Comte, who argued for a natural religion based on altruistic impulses and mutual affection among individuals without the need for supernaturalism. LaMaster also published with these letters an essay that he likely prepared for the International Congress of Freethinkers in Chicago entitled, “The Genesis of Life.” In it, he argued for a naturalistic explanation for life on earth, noting that “whilst there may be no particular source of life in the universe, there is always to be found a general or universal one from which it may emanate and become an active, moving, and expressive energy in organic nature.”
His years publishing the Iconoclast were difficult, especially in a city like Indianapolis, where its community of freethought was “without organization,” according to the Index. “With the Iconoclast,” wrote B. F. Underwood in the same paper, “existence is yet a struggle, as it necessarily is with all young liberal journals.” Despite its success with Ingersoll’s Answers to Indianapolis Clergy, the Iconoclast ceased publication in 1886.
Over the next 20 years, LaMaster continued writing and publishing a variety of essays and pamphlets, both in journals and newspapers. In 1896, he published, “The Growth and Magnitude of the Sidereal Heavens,” in Popular Astronomy, where he speculated on the existence of extraterrestrial life. “Let us then, in our magnanimity,” declared LaMaster, “rise above the compass of our human selfishness and allow our minds to be inspired with the thought that there are other worlds than ours in the starry vaults of heaven, which are the abode of even more sentient beings than ourselves.” These ideas would be echoed nearly a century later by astronomer and science communicator Carl Sagan, in his television series, Cosmos.
In another piece, “How Do We Think?,” LaMaster speculates on the interaction of language and human minds, and whether language is necessary for human thought. LaMaster mused:
If it be true, then, that mind is one of the endowments of matter, even in its organized forms, and one of its functions is that of thinking, it cannot be denied that it will think independently of words actually spoken or disguised . . . . Words themselves presuppose some kind of thought; in fact, words are the natural and legitimate offspring of thought.
Again, LaMaster was extremely prescient about this point. The hypothesis that thought comes before language and that our brains are hard-wired for language has been buttressed by cognitive scientists like Noam Chomsky and Steven Pinker. Despite his training as an attorney, it is evident that LaMaster was a man whose interest in ideas, particularly of the sciences, was particularly well-rounded, especially for the nineteenth century.
Throughout the 1880s and 1890s, he continued writing newspaper columns, including authoring pieces for the Indianapolis News . In one article from February 26, 1895, he wrote about the enduring legacy of American revolutionary and freethinker Thomas Paine. In one of his final columns, written for the August 16, 1907 issue of the Indianapolis Star, LaMaster shared his thoughts about the human soul:
The soul per se, unlike other forms of matter, can have neither growth nor decay. It having therefore its own eternal place and fixity in the universe, it can be neither born nor can it die. And whatever then may be its form or shape it possesses potential being, and one, too, of the highest order.
This nascent spiritualism should not be taken to mean that he had changed his mind. Rather, LaMaster believed that the “soul” was likely an emergent property of humanity’s natural place in the universe.
In 1906, he and his family moved to Westphalia, Knox County, Indiana, away from the hustle of Indianapolis, where he continued his intellectual pursuits until the end. LaMaster died on July 28, 1908, at the age of 67. In his obituary from the Indianapolis News, he was described as a “frequent contributor to the Indianapolis News and other Indianapolis newspapers,” and was a “vigorous writer.” In that last remark, they were certainly correct. In his lifetime, LaMaster had written for numerous newspapers, journals, and pamphlets on a wide-range of topics. His newspaper, the Iconoclast, helped to cement a growing freethought community in Indianapolis. His speculations on science are still noteworthy today. In this regard, LaMaster was a classic, nineteenth century “polymath.” In his explorations and religious unorthodoxy, LaMaster contributed much to our understanding of freethought in the Midwest during the late nineteenth century.