Tag Archives: Political History

The Politics of Publicity: Mayor “Lew” Shank and the Power of the Press

Social media today disseminates news faster than any other time in history. Our contemporary political atmosphere, dominated by the 24/7 news cycle and social media, often churns through stories faster than bills can be drafted and carefully-worded messages honed. One article from Mashable, entitled “The Future of Social Media and Politics”, examined how important social media outlets are to current grassroots campaigns and shaping political influence through direct communication with candidates. Another article, this time from The Atlantic, examines how charisma influences our perceptions of leaders and in what standing we hold them in.

These strategies, while utilizing the most up-to-date technology, are not new. The rise of John F. Kennedy over Richard Nixon was as much a response to his policies as it was his appearance in the first televised debates. The charismatic and good-looking Kennedy swayed many followers away from the established politician Nixon, and helped to shift the public perception on his ability to lead the country.[1] The power of messaging and personality is certainly a powerful tool in getting many leaders elected and crafting their image once in office.

Politics in Indiana during the first part of the 20th century was serious business. It was often dominated by political machines, the Ku Klux Klan, and larger-than-life political figures. However, two-time Republican Indianapolis mayor Samuel Lewis Shank, had no interest in either machine politics or joining the Klan. “Lew,” as he was called, did, however, like the idea of being a larger-than-life politician. Particularly during his first term as mayor, he frequently used the media as an outlet for showy political stunts and self-promotions. While he garnered a reputation as a colorful and outspoken figure, his well-covered tactics were not enough for him to go down in Indiana history as a masterful politician. Indeed, he resigned in late November 1913 with one month left of his mayoral term and was not elected to another political position for nearly a decade before one more stint as mayor.

The popularity of Lew Shank derived from the crafted image of his plainspoken nature, and the fact that he presented himself as the common man. This folksy-geniality endeared himself to the public, and the papers, for years. His career in auctioneering (which continued during both terms as mayor) and time on the stage as a vaudeville performer also provided him the skills to captivate crowds with outrageous stories. The unusual press Shank received during his years in politics, as demonstrated in Hoosier State Chronicles, certainly kept his name in the headlines, for better or worse.

The Indianapolis Journal, May 14th, 1904, p 15. Hoosier State Chronicles

 

Indianapolis Journal, June 27, 1903. Hoosier State Chronicles

 

Despite these somewhat unusual headlines, Shank was serious about politics. Shank’s political aspirations began at the age of eighteen. Shank attempted a campaign to become city councilor but was defeated. Undaunted, Shank mounted an ambitious campaign to not only raise his political profile, but also capture the seat of county recorder, wherein he was responsible for maintaining legal documents and records. This campaign included taking out self-promotional advertisements in local papers, partnering with companies to produce objects with his name imprinted on them, (like cigars and chewing gum), and engaging in several publicity stunts. These tactics not only won him the seat of county recorder, but also raised his popularity in local and national papers.

Example of Shank’s self-promotional use of advertisements. Indianapolis News, October 27th, 1902, p.12. Hoosier State Chronicles
Omaha Daily Bee, December 7th, 1902, p.15. Chronicling America 

 

The Philadelphia Inquirer, November 23rd, 1902, p. 44. Newspapers.com

 

Although a long shot (even for the Republican nomination spot), Shank was able to turn his success as county recorder into a viable campaign for mayor of Indianapolis in 1909. Edging out the favored Republican nominee and then his Democratic opponent, Shank won nine of fifteen wards of Indianapolis with a total of 1,625 votes. [2] Yet he was not above resorting to dishonest tactics to win. Shank recalled to the New-York Tribune in 1912 that he gained an advantage in the mayoral election with the African-American community by stating that his political opponent removed his daughter from an integrated school. He openly admitted lying—his opponent had no daughters at all. [3]

Once arriving in office, Shank had a great deal to prove to the citizens of Indianapolis and within his own party. He relied on theatrics and courted the media. One such effort included the enforcement of saloon laws in Indianapolis, particularly laws which prevented the sale of alcohol on Sundays. Shank, of course, handled the issue with his own particular brand of showmanship. Indeed, he insisted that Indianapolis saloon keepers’ licenses were revoked until they sat through a Sunday church service, among other requirements:

The Greenfield Republican, Greenfield, Indiana. February 3rd, 1910. Hoosier State Chronicles

 

Shank again entered the spotlight with his “High Cost of Living” campaign, a reaction to food pricing throughout the state. Shank, believing the mark-up of food to be excessive, went straight to the suppliers, purchased sundries, and then sold the products to the public at cost on the steps of the State Capitol building. What many could see as a cheap publicity stunt proved to be a boon to Shank’s popularity and actually led to lower prices of groceries in Indianapolis.

The Lake County Times (Hammond Times), Hammond, IN. January 27th, 1912. Hoosier State Chronicles

 

The San Francisco Call, San Francisco, CA, September 30, 1911. Chronicling America

 

The Day Book, Chicago, IL. December 23rd, 1911, Image 11. Chronicling America

 

However, his flashier tactics could not resolve the streetcar strikes in November of 1913, which ultimately led to his downfall. The Indianapolis Traction and Terminal employees began a wage and benefit strike. On November 2, the company president brought in strikebreakers, which led to open warfare. A violent clash between strikebreakers and striking workers led to injuries and two deaths. The owners of the line called in strike-breakers to get the lines running again, and requested help from the Indianapolis police department to protect the company men. Due to disagreements between Shank, the police chief, and officers, law enforcement did not provide an adequate response. This did not aid Shank’s standing for many in the city.

Collection of articles about the police situation, Indianapolis Star, November 27, 2013, p 8. Newspapers.com

 

Eventually, after threats of impeachment and another impending strike, Shank resigned his job as mayor, one month short of the end of his term. It is possible this too was a publicity stunt, as he had already signed a contract for, as the Encyclopedia of Indianapolis notes, “the vaudeville circuit with a monologue about his time as mayor.” It would be nearly nine years until Shank would be elected again to public office, and his exit was met with a generally negative response:

The Lake County Times, November 29, 1913, p 1. Hoosier State Chronicles

 

Opinion piece from The Lake County Times, December 1, 1913, p 4. Hoosier State Chronicles

 

During his second stint as mayor of Indianapolis in the early 1920s, he actively opposed the Klan through such methods as banning masked parades and burning crosses. [4] Although easily defeated, he ran in the Republican primary for governor in 1923 against the Klan-backed nominee (and eventual winner), Ed Jackson, in an effort to stem the statewide power of the Klan. Despite his non-traditional career path and aspirations for higher office, Shank’s rise in politics, led by his ability to capture media attention, was an improbable example of both the powers and limits of charismatic politics.


[1] For more information about the Nixon-Kennedy debates, see Time magazine’s article, “How the Nixon-Kennedy Debate Changed the World”

[2] The Indianapolis News, Wednesday Evening edition, November 3, 1909, p. 1.

[3] “Mayor Shank Tells How a Brace of Imaginary Daughters Helped Elect Him”, The New-York Tribune, February 25, 1912, p. 19. Accessed February 2, 2019. https://www.newspapers.com/image/467701598/

[4] “Samuel Lewis (Lew) Shank,” Encyclopedia of Indianapolis, edited by David J. Bodenhamer and Robert G. Barrows, (Bloomington:  Indiana University Press, 1994), 880.

Richard W. Thompson | “The Admiral of the Wabash”

Indiana’s own Richard Wigginton Thompson, former Secretary of the Navy, was an emblematic product of American corruption during the Gilded Age. In many ways, he was the living embodiment of failing upward; despite being clearly incapable of serving as Naval Secretary, he continued to rise through the ranks of the political establishment. In effect, his story is but one, small part of a larger story about how government is not always staffed by the “best and brightest,” but rather its exact opposite.

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Theodore Roosevelt and the 1912 Campaign: A Complicated Candidacy

Theodore Roosevelt at his desk, 1912. Courtesy of the Library of Congress.
Theodore Roosevelt at his desk, 1912. Courtesy of the Library of Congress.

This election year, there has been a lot of talk of third-party candidates, like Gary Johnson and Jill Stein. However, this election cycle is hardly the first to celebrate third-party candidates for President. American presidential history is rich with third-party candidates, such as Ross Perot’s 1992 campaign against Bill Clinton and George H.W. Bush or Ralph Nader’s Green Party candidacy in 2000. From the Hoosier state there was Eugene V. Debs, the Socialist Party candidate who received nearly a million votes in the 1912 election. Yet, it is arguable that the most successful third-party run for the presidency was by someone who had already been president.

Theodore Roosevelt in Hackensack, New Jersey, 1912. Courtesy of the Library of Congress.
Theodore Roosevelt in Hackensack, New Jersey, 1912. Courtesy of the Library of Congress.

Theodore Roosevelt, the 26th president, mounted an unprecedented third-term campaign for the office on the Progressive Party ticket in 1912. Known colloquially as the “Bull Moose Party,” Roosevelt’s campaign for the office was heavily chronicled by progressive newspapers here in Indiana, particularly the Richmond Palladium and Sun-Telegram. From August 5-7, 1912, the Progressive Party met in Chicago to both nominate Roosevelt for the presidency and establish a new political party, one founded on what Roosevelt called the “Square Deal.” As historian Lewis L. Gould explained, Roosevelt believed that “the federal government must do more to supervise large corporations, improve the lot of women and children who worked long hours for low wages in industry, and conserve natural resources.”

President William Howard Taft, circa 1909. Courtesy of the Library of Congress.
President William Howard Taft, circa 1909. Courtesy of the Library of Congress.

Roosevelt’s decision to run stemmed from his disappointment at the cautiousness and conservatism of his former cabinet member and hand-picked successor, William Howard Taft. Taft came into office in 1909 arguing for Roosevelt’s ideals, but had since moved towards to the limited government and pro-business attitudes of Republican Party insiders, or so Roosevelt believed. It was this disappointment which motivated Roosevelt to usurp the Republican nomination from Taft and reassert his influence on the party. When the Republicans rejected him in favor of Taft in June of 1912, Roosevelt vowed to begin a new party. Thus, the Progressive Party was born.

Rudolph G. Leeds, editor and publisher of the Richmond Palladium and Sun-Telegram. He was an ethusiastic supporter of Roosevelt's 1912 campaign. Courtesy of harfam.org.
Rudolph G. Leeds, editor and publisher of the Richmond Palladium and Sun-Telegram. He was an enthusiastic supporter of Roosevelt’s 1912 campaign. Courtesy of harfam.org.

The convention began on August 5, and the Richmond Palladium and Sun-Telegram wrote about the party’s platform, which, among other proposals, demanded “that the light publicity be thrown upon scales of wages and other labor matters” as well as “old-age pensions.” Rudolph G. Leeds, long-time owner and editor of the Richmond Palladium and Sun-Telegram, enthusiastically supported Roosevelt and was elected “national committeeman . . . by the Indiana progressive delegation.” Roosevelt himself arrived to Chicago on that day and reportedly received “the greatest reception any man ever received in Windy City.” When asked to speak, the former president spoke of the “birth of a new party” and that “the day of the boss, of crooked politicians behind the boss and people who are owned by the boss and crooked politicians has passed forever.”

A crowd listening to Roosevelt speak in Chicago, 1912. Courtesy of the Library of Congress.
A crowd listening to Roosevelt speak in Chicago, 1912. Courtesy of the Library of Congress.

The next day, August 6, Roosevelt announced his contention for the party’s presidential nomination. His running mate was Hiram W. Johnson, senator from California and one of the Progressive Party’s founders. In his speech, known as the “Confession of Faith,” Roosevelt reiterated his position from his remarks the day before. “Our fight,” Roosevelt declared, “is a fundamental fight against both of the old corrupt party machines, for both are under the dominion of the plunder league of the professional politicians who are controlled and sustained by the great beneficiaries of privilege and reaction.” In terms of policy, Roosevelt argued for more workplace and wage protections for labor, further regulations of trusts and large corporations, assistance to farmers, and wilderness conservation.

Theodore Roosevelt speaking to Progressive Party delegates at their national convention, August 1912. Courtesy of the Library of Congress.
Theodore Roosevelt speaking to Progressive Party delegates at their national convention, August 1912. Courtesy of the Library of Congress.

To Roosevelt, his nomination was bigger than just one election. It was a “crusade” against the forces of graft and corruption and in favor of the people. “Now, friends, this is my confession of faith,” clamored Roosevelt among the packed crowd in Chicago:

Now to you men, who, in your turn, have come together to spend and be spent in the endless crusade against wrong, to you who face the future resolute and confident, to you who strive in a spirit of brotherhood for the betterment of our nation, to you who gird yourselves for this great new fight in the never-ending warfare for the good of humankind, I say in closing…We stand at Armageddon, and we battle for the Lord.

Roosevelt’s “crusade” was taken to heart by the Palladium and Sun-Telegram, who wrote glowing editorials about Roosevelt and the Progressive Party. “The Progressive party,” declared one editorial, “is the moving, leading, inspiring force in the nation today. It is advancing as no other movement ever advanced in American politics.”

A positive editorial on the Progressive Party by the Richmond Palladium and Sun-Telegram, August 7, 1912. Courtesy of the Indiana State Library.
A positive editorial on the Progressive Party by the Richmond Palladium and Sun-Telegram, August 7, 1912. Courtesy of the Indiana State Library.
Theodore Roosevelt and his Progressive Party running mate, Hiram Johnson, 1912. Courtesy of the New York Times.
Theodore Roosevelt and his Progressive Party running mate, Hiram Johnson, 1912. Courtesy of the New York Times.

On August 7, the party formally nominated Roosevelt and Johnson. In his nominating speech, William A. Prendergast, comptroller of the City of New York, remarked that “He [Roosevelt] has fought the most vicious forces in American life and has conquered them . . . To such a leader the hearts of millions of American people are turning in this national crisis.” It was with this nomination that Roosevelt was given the chance to fulfill the remainder of his life’s work, to finally give the American people a “square deal.”

However, Roosevelt’s dedication to a “square deal” under the Progressive Party banner left a key demographic from being at the table: African Americans. As historian Eric J. Yellin observed, Roosevelt staked his political future on alienating the African American voters in the south, who he thought he had already lost to Taft. Due to this misnomer, Roosevelt sought to create a “shadow Republican Party in the south made up of lily-white organizations.” This resulted in the rejection of southern African American delegates from the Progressive Party convention.

An editorial in the Indianapolis Recorder, August 24, 1912. It linked Roosevelt's alienation of black voters with the segregationist policies of Senator Benjamin Tillman. Courtesy of Hoosier State Chronicles.
An editorial in the Indianapolis Recorder, August 24, 1912. It linked Roosevelt’s alienation of black voters with the segregationist policies of Senator Benjamin Tillman (even though Roosevelt disliked him). Courtesy of Hoosier State Chronicles.
A scathing editorial of Roosevelt's "southern strategy" by the Indianapolis Recorder. Courtesy of Hoosier State Chronicles.
A scathing editorial of Roosevelt’s “southern strategy” by the Indianapolis Recorder. Courtesy of Hoosier State Chronicles.

Locally, the Indianapolis Recorder, a black owned and published newspaper, wrote scathing editorials in response to Roosevelt’s actions. As an August 10, 1912 editorial declared, “To the Colored men who can find it possible, after denouncing President Theodore Roosevelt as a despot, demagogue, lyncher and betrayer of the confiding Colored race, to now support him even when he leaves his own party and help him to be the founder of a new party, we say that the white world is looking on with a contemptuous smile.” Another column on August 24 noted that, “the position of Mr. Roosevelt, disfranchising the Negroes of the South in his party is a virtual indorsement [sic] of the unconstitutional disfranchising laws of the South, and we believe that he has forfeited all right of respect or support from Afro-Americans.” A minister of the AME Church and long-time Roosevelt supporter, Dr. Reverdy C. Ransom, even left the Progressive Party and publicly criticized Roosevelt’s “Negro policy and…urge[d] the Republican party to improve the situation which the Colonel has created.”

Bishop Reverdy C. Ransom. The AME leader left Roosevelt and the Progressive Party after their disenfanchisement of southern African-American. Courtesy of blackpast.org.
Bishop Reverdy C. Ransom. The AME leader left Roosevelt and the Progressive Party after their disenfanchisement of southern African-Americans. Courtesy of blackpast.org.

Other Indiana newspapers joined the Recorder in its criticism of Roosevelt’s “southern strategy.” The Greenfield Republican wrote:

The Progressive Party decided against the colored delegates of the South, but are in favor of the colored people of the North. Theodore Roosevelt, as we understand, is in favor of a “Lily White” Government in the South, but in favor of the colored man’s recognition in the North. The trouble with his idea is that it is in the South that the colored people are complaining about the denial of political rights.

The Greenfield Republican, August 8, 1912. Courtesy of Hoosier State Chronicles.
The Greenfield Republican, August 8, 1912. Courtesy of Hoosier State Chronicles.

This observation highlighted Roosevelt’s central electoral gamble. By alienating southern African Americans, Roosevelt could have lost a key Republican voting bloc sympathetic to his run, all in an effort to court populist white southerners, who largely voted Democrat. In the general election in November, his calculation went exactly opposite.

The front page of the Lake County Times, November 6, 1912. Democratic candidate Woodrow Wilson and his running mate, Indiana Governor Thomas Marshall, won the election in an electoral landslide. Courtesy of Hoosier State Chronicles.
The front page of the Lake County Times, November 6, 1912. Democratic candidate Woodrow Wilson and his running mate, Indiana Governor Thomas Marshall, won the election in an electoral landslide. Courtesy of Hoosier State Chronicles.
Woodrow Wilson (Left) and Thomas Marshall (Right). Courtesy of the New York Public Library.
Woodrow Wilson (Left) and Thomas Marshall (Right). Courtesy of the New York Public Library.

In the 1912 general election on November 5, Woodrow Wilson, the Democratic nominee, won the election in a landslide, with 435 electoral votes and 41.8% of the popular vote. (Wilson’s running mate was Indiana Governor Thomas Marshall; they won the state with 43.1 percent.) Now, you may wonder: how was this a landslide? It came down to split of the Republican voting base. Roosevelt won 27.4 percent of the popular vote and 88 electoral votes while Taft won 23.2 percent of the popular vote and eight electoral votes. However, Roosevelt did end up winning a plurality of the African American voting base, but did not win the southern populist whites he had courted during the election. Wilson garnered their vote, and in turn, won the election with a clear victory.

A rather sardonic editorial in the Lake County Times on Roosevelt's loss. Courtesy of Hoosier State Chronicles.
A rather sardonic editorial in the Lake County Times on Roosevelt’s loss. Courtesy of Hoosier State Chronicles.

Roosevelt’s defeat was not easily ignored. The Lake County Times, in a rather sardonic editorial, wrote that:

Amid the toppling wreckage of the republican party [sic], with its historic pile crumbled into unrecognizable fragments there strides the Modern Apostle of Discontent the Arch-Egoist Theodore Roosevelt. He gazes around him on the debris with a grin and with triumphant staccato simply says—DEE-LIGHTED! ! !

This sentiment underlined what many Republican voters felt about Roosevelt’s decision to run under the Progressive banner: it had only split the party in his vain attempt to take back the reins of power.

The front page of the Indianapolis News on the day Theodore Roosevelt died. Courtesy of Hoosier State Chronicles.
The front page of the Indianapolis News on the day Theodore Roosevelt died. Courtesy of Hoosier State Chronicles.

Roosevelt’s chances for a third-term never materialized again, despite his continued political ambitions. He died in his sleep on January 6, 1919, likely from a pulmonary embolism. Vice-President Thomas Marshall was once quoted as saying that, “Death had to take him sleeping . . . if Roosevelt had been awake, there would have been a fight.” Marshall also attended Roosevelt’s funeral, and many positive reflections were published in the Indianapolis News.

Roosevelt’s political gamble against southern African-Americans cost him both the chance at the election and diminished his reputation as a champion of progressive ideals. Nevertheless, as Gould as argued, his third-party candidacy helped realign the political forces of the country, solidifying the Republican Party towards a more business-centric conservatism while the Democratic Party moved towards a progressivism that culminated in Theodore’s cousin, Franklin Delano Roosevelt, and his “New Deal.” So, beyond just the electoral success, Roosevelt’s complicated third-party challenge influenced the political landscape for decades.